MarketingProfs Today

Friday, January 5, 2024

📋 Table of Contents

1. Whiteboard Animation Videos Are Also for Branding: Here's How to Get It Right

2. 2024 Marketing Trends Friday Forum MarketingProfs virtual event

3. The What, Why, and How of Community- and Brand-Building for B2B Marketing

4. Content Syndication + ABM Advertising: Better Together sponsored webinar

5. Unleash the Power of Video Marketing for Your Business: Five Ideas for Video Content

6. Automate Your Demand Gen MarketingProfs Working Webinar for PRO Members

Scroll down for more, including industry news, community goings-on, and other useful resources.
Whiteboard Animation Videos Are Also for Branding: Here's How to Get It Right
article
Whiteboard Animation Videos Are Also for Branding: Here's How to Get It Right
Each type of marketing video has attributes that make it better at some tasks than others. Whiteboard videos excel at engaging and concisely conveying lots of information. But, with the right visual and production elements, they can also be great for branding. »
2024 Marketing Trends Friday Forum
MarketingProfs virtual event
2024 Marketing Trends Friday Forum
What's next for B2B marketing? Register now for the 2024 Marketing Trends Friday Forum and hear what three top industry experts have to say about what you can expect this year. Three educational sessions, live Q&A, and free resources. Register here. »
The What, Why, and How of Community- and Brand-Building for B2B Marketing
video
The What, Why, and How of Community- and Brand-Building for B2B Marketing
In this episode, guest Mark Schaefer delves into the powerful role of communities in the future of marketing strategy. Tune in! »
Content Syndication + ABM Advertising: Better Together
sponsored webinar
Content Syndication + ABM Advertising: Better Together
Content syndication and account-based marketing display/paid ads are two of the most effective B2B marketing strategies. But, together, they're so much more! Discover how to combine the two to attract and nurture even more high-quality leads. Register here. »
Unleash the Power of Video Marketing for Your Business: Five Ideas for Video Content
article from the archives
Unleash the Power of Video Marketing for Your Business: Five Ideas for Video Content
You probably have a social media presence and a blog, but if you really want to make a lasting impression on your online audience, you need to be creating videos. Here's a look at why video marketing is one of the most effective methods of brand promotion there is—and how you can use it to your advantage. »
Automate Your Demand Gen
MarketingProfs Working Webinar for PRO Members
Customers want it easy. So make it easy to work with you! Demand gen genius Kenda Macdonald walks you through her automated program, showing you step-by-step how to set up your own. You'll never have to worry that prospects don't have the content they need from you in order to make their purchase decision. Discover how to make your brand the only one worth buying from: Check out the four-part "Score, Plan, Convert: Demand Generation" Working Webinar. Now available to PRO members.
Automate your demand gen now
Afoot in the Neighborhood
MarketingProfs community goings-on
A brand-new AI weekly series approaches! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to up your game with AI.
It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.
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News You Can Use
Updates from around the industry
DesignRush Releases Rankings of Top Design Agencies in December 2023
Talus Pay Acquires Jobox.ai and Clarus Merchant Services
ShowSeeker Appoints Rose Schneider as Vice President of Technical Operations
Fresh2 Group Announces Acquisition of Cross-Border Food E-Commerce Platform Youfood Group
Upcoming Events
JAN
10
What's the "Big Idea?" Key Trends in Marketing—and Where AI Fits In
60-minute webinar | sponsored by Salesforce
JAN
10
AI for Digital Marketers
Improve your digital programs with the power of AI
[10-week online event]
JAN
11
Content Syndication + ABM Advertising: Better Together
45-minute webinar | sponsored by DemandScience
JAN
12
2024 Marketing Trends Friday Forum
3 live sessions | sponsored by Vidyard
JAN
18
Three Ways Marketers Bring Sales Content to Life With Digital Rooms
60-minute webinar | sponsored by Allego
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