MarketingProfs Today

Thursday, January 5, 2023

📋 Table of Contents

1. Think Outside the Office: Reach B2B Decision-Makers at Home

2. B2B Marketing and AI for Streamlined and Strategic Communications

3. Looking to Develop or Strengthen Your ABM Program? sponsored research report

4. How the B2B Influencer Marketing Industry Is Changing

5. Creating a Better Buying Experience MarketingProfs Working Webinar

Scroll down for more, including industry news, community goings-on, and other useful resources.

Think Outside the Office: Reach B2B Decision-Makers at Home
article
Think Outside the Office: Reach B2B Decision-Makers at Home
Not many people talk about "going into the office" anymore because so many offices are at home. Marketers need to refine their targeting strategies accordingly—to reach beyond job-related channels and meet prospects as they engage in everyday activities. »
B2B Marketing and AI for Streamlined and Strategic Communications
podcast
B2B Marketing and AI for Streamlined and Strategic Communications
Host George B. Thomas and Peter Prodromou discuss the advent of AI and how to use it as a tool for better communication, controlled brand narrative, and more efficient internal processes. Read more and listen in. »
Looking to Develop or Strengthen Your ABM Program?
sponsored research report
Looking to Develop or Strengthen Your ABM Program?
Learn how to ensure maximum ABM impact amid growing market pressures. The "Elevating ABM: Building Blocks for Long-Term Success" report highlights current challenges and 2023 plans of 300 ABM leaders and practitioners. Discover the key differences between the most effective programs and others. Download the complimentary report now. »
How the B2B Influencer Marketing Industry Is Changing
infographic
How the B2B Influencer Marketing Industry Is Changing
This infographic, which was based on data from a survey of marketers at leading B2B brands, covers broad trends in B2B influencer marketing and looks at how the industry is changing. Check out the infographic. »
Creating a Better Buying Experience
MarketingProfs Working Webinar
Wow your customers with content on every step of their journey! Get hands-on practice at creating content that converts in Jeannie Walters' four-part Working Webinar Series, B2B Content as Customer Experience. Now available on-demand!
Watch B2B Content as CX now
Afoot in the Neighborhood
MarketingProfs community goings-on
Happy new year, marketers! Help us ring in 2023 with January events designed to prep you for what's coming: Future Trends, Six Steps to Future-Proof Your B2B Marketing, and Personalization: The Key to Delivering ROI in 2023.
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube, MarketingProfs Facebook PRO Group, and LinkedIn!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
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News You Can Use
Updates from around the industry
Astute Group Unveils Revenue Generation Funnel to Deliver on B2B Expectations of Fractional CMOs in the 21st Century Yahoo Finance
WeBranding Debuts AI-Powered Digital Marketing Platform at CES Martech Cube
FetchGoat Announces Strategic Partnership With Industry Titan Mark Tuchmann PR Newswire
Ackroo Completes Acquisition of Simpliconnect FinTech Futures
TechTarget Announces New Roles Within Leadership Suite Demand Gen Report
Powerfleet Appoints Seasoned Executive David Wilson as Chief Financial Officer EIN News
Upcoming Events
JAN
13
Future Trends Friday Forum
3 sessions on what's next for B2B | sponsored by Momentive
JAN
17
Six Steps to Future-Proof Your B2B Marketing for Greater ROI
45-minute webinar | featuring Michael Brenner
JAN
19
Personalization: The Key to Delivering ROI in 2023
45-minute webinar | sponsored by Sendoso
JAN
25
How to Use Positioning Frameworks to Build Powerful Messaging
60-minute webinar with MarketingProfs CEO Allen Weiss
JAN
25
The 10 Things Great Marketing Writers Do That Set Them Apart
A special platinum webinar (75 minutes!) with Ann Handley, CCO, MarketingProfs
FEB
1
Researching Your B2B Buyer Personas
Session 1 of 4 Working Webinars with Ardath Albee
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