📋 Table of Contents

Wednesday, January 5, 2022

📋 Table of Contents

1. How to Drive Key-Account Growth With Omnichannel Account-Based Marketing

2. Why Data Quality Is Important for Market Intelligence

3. Use Conversation Intelligence and AI to Win in 2022 sponsored webinar

4. Why People Opt Out of (And In to) Mobile Notifications From Brands

5. Connect Your Digital Dots MarketingProfs PRO webinar

Scroll down for more, including industry news, community goings-on, and other useful resources.

article

How to Drive Key-Account Growth With Omnichannel Account-Based Marketing

An omnichannel ABM approach is now considered the most efficient B2B marketing strategy, resulting in higher win rates, shorter sales cycles, and bigger deals. Here's how to make it work for you. »

article

Why Data Quality Is Important for Market Intelligence

So much of marketing is data-driven. But what makes data high-quality, and what are the advantages of vetting the data you use? This article covers the basics. »

sponsored webinar

Use Conversation Intelligence and AI to Win in 2022

Do you wish you had better visibility into the online-to-offline customer journey, and that you could take immediate action on insights extracted from customer conversations? With the right AI and conversation intelligence capabilities, you can do all of that and more. »

research

Why People Opt Out of (And In to) Mobile Notifications From Brands

People say the top reasons they opt out of notifications from brands' mobile apps are because messaging is too frequent and because the notifications are not relevant, according to recent research. Check out the study findings. »

Connect Your Digital Dots

MarketingProfs PRO webinar

Get ready to launch! In Session 3 (of 4) of our Digital Brand Activation Working Webinar Series, branding expert Nick Westergaard will show you how to implement your strategy. You'll also find new ways to integrate and promote your content. One part workbook, one part webinar, 100% action-oriented. Take your next campaign to the moon.

Ready to launch

Afoot in the Neighborhood

MarketingProfs community goings-on

Happy New Year, friends. We're ringing in 2022 with a brand new Digital Brand Activation Working Webinar series hosted by Nick Westergaard! Send your next campaign to the stratosphere with four hands-on sessions in January and February, beginning with Brains Before Budget on January 13.

Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Fractional CMO, Market Research, Branding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.

How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!

Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.

A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.

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News You Can Use

Updates from around the industry

ON24 Announces New Integrations With Drift MarTech

Digimarc Completes Acquisition of EVRYTHNG MarTech Series

French Telecom Orange Backs B2B Tech Fund PYMNTS

Wavecrest and MassMutual Up Investment in Tier1 to Accelerate Development of Integrated Customer Journeys PR Newswire

Idera Acquires Filestack EIN News

Verasity Completes Major Corporate Rebrand and Releases New Website MarTech Series

Upcoming Events

JAN

[Webinar] How Marketers Are Using Conversation Intelligence and AI Today to Win in 2022
45 minutes | sponsored by Invoca

JAN

[Digital Brand Activation Series] Brains Before Budget
Working Webinar with Nick Westergaard | 60 minutes

JAN

[Friday Forum] Email Marketing
3 live sessions | sponsored by Vidyard

JAN

[Webinar] Fewer Random Acts of Content
45 minutes | presented by Kenda Macdonald

JAN

[Webinar] Create Content That Sales Loves (& Actually Uses!)
60 minutes | sponsored by Allego

JAN

[Digital Brand Activation Series] Do More With Less
Working Webinar with Nick Westergaard | 60 minutes

FEB

[Friday Forum] Future Trends
3 live sessions | sponsored by MNTN

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