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MarketingProfs
Jan 5, 2017 Vol. 16, No. 3
In this issue
1. How-To: Seven Marketing Automation Predictions and Best-Practices for 2017
2. Quick Take: MarTech in 2017: Five Predictions and Expectations
3.  PRO  Today's Live Seminar: Age of Disruption: Everything Has Changed, Nothing Is Different
4. Survey Says: Executives' Marketing Technology Budget Plans for 2017
5. Infographic: Top 12 Emails of 2016
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Advertisement  Don't miss Ann Handley and Jon Miller at our free seminar on January 17: How to Use Content to Fuel Your Account-Based Strategy. Register today.
 
How-To
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Seven Marketing Automation Predictions and Best-Practices for 2017
By Tom Ryan
If 2016 was anything to go by, we marketers should be excited about marketing automation in 2017. If you want your automation efforts to pay off this year, keep these seven predictions and best-practices in mind. Read More
FOR  PRO  Members
Today's PRO Item
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Today's Live Seminar: Age of Disruption: Everything Has Changed and Nothing Is Different
Scott Stratten will show you what's real and what's not in the business world today. You'll leave with an understanding of how the millennial generation will affect your business, why social media is not an ideal sales and marketing tool, and how your market forms buying decisions. Read More
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Advertisement  Ready to make 2017 your best year yet? Join us for our free Top Marketing Trends for 2017 Virtual Conference on January 13. Register today.
 
Survey Says
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Executives' Marketing Technology Budget Plans for 2017
By Ayaz Nanji
Some 70% of senior executives say they expect to spend more money on marketing technology in 2017 than they did in 2016, according to recent research from Conductor. Read More
Quick Take
MarTech in 2017: Five Predictions and Expectations
By Ryan Donovan
Marketing technology has been instrumental in helping marketers reach their audiences in 2016. Here's what you can expect from MarTech in 2017. Read More
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AT-A-GLANCE
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12 Examples of Killer Email Campaigns From 2016 [Infographic]
By Laura Forer
Kick off 2017 with the latest top 10 list–plus two bonus entries–and get inspired by some of the top emails from the past year. Read More

event calendar

Jan 5
 PRO Seminar—Age of Disruption with Scott Stratten
Jan 12
 PRO Seminar—Hug Your Haters with Jay Baer
Jan 13
 Virtual Conference—Top Marketing Trends for 2017 | 3 online sessions FREE!
Jan 17
 FREE Seminar—How to Use Content to Fuel Your Account-Based Strategy
Jan 19
 PRO Seminar—Improve Your Speaking With Comedy with David Nihill
Oct 3-6
 B2B Marketing Forum—Save $800 when you register by January 31

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Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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