MarketingProfs Today: Top B2B Questions for 2016 | Omnichannel Principles | Bot Traffic

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In this issue

1.	How-To: The Three Most Important B2B Marketing Questions for 2016
2.	My View: Three Principles to Help Guide Your Omnichannel Marketing
3.	PRO Take 10: 10 Tips for Creating Quality Video on Your Smartphone
4.	Survey Says: How Much Traffic to Websites Comes From Bots?
5.	Infographic: The Mobile App User's Journey: From Discovery to Purchase

Struggling with time and project management? Check out our newest MarketingProfs University offering for 2016: Marketing Project Management Essentials. This 12-class course will help you move more projects through the pipeline, and achieve a better work/life balance. Use code PROJECT to save $200.

How-To

The Three Most Important B2B Marketing Questions for 2016

By Gavin Finn

What are the guidelines for making choices and setting priorities in your marketing organization? To achieve success in 2016, these are the most important questions for marketers to ask. Read More

FOR PRO Members

Take 10: 10 Tips for Creating Quality Video on Your Smartphone

In just 10 minutes, we'll share simple, straight-to-the-point tips for creating high-quality video using your smartphone. From shooting to sharing, you'll leave with actionable tactics you can put to use right away. Read More

Join us on March 10 for the kickoff of our brand-new MarketingProfs University course: Marketing Project Management Essentials. In this course, you'll learn how to better manage your time, projects, and teams. Use code PROJECT to save $200 today!

Survey Says

How Much Traffic to Websites Comes From Bots?

By Ayaz Nanji

Nearly half (48.5%) of traffic to websites comes from bots, not human beings, according to a recent report from Imperva Incapsula. Read More

Quick Take

Mapping a Mobile App User's Journey From Discovery to Purchase [Infographic]

By Verónica Maria Jarski

Check out these stats to better understand mobile users' behavior and to establish a strong path to conversion. Read More

My View

Three Principles to Help Guide Your Omnichannel Marketing

By Collin Sebastian

To succeed in omnichannel marketing, you need to fully understand and meet your customers' needs across various channels. The following principles can keep you focused on doing that. Read More

event calendar

Jan 5	FREE Seminar—Marketing Automation in 2016
Jan 8	Virtual Conference—Top Trends for 2016 \| 3 online sessions *FREE!*
Jan 14	PRO Seminar—Algorhythm—The Pulse and Future of Brands *with Mitch Joel*
Jan 21	PRO Seminar—Inspire Change Through Stories and Symbols *with Nancy Duarte*
Mar 10	MarketingProfs University—Marketing Project Management Essentials

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Director of Publications: Vahe Habeshian
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Research Writer: Ayaz Nanji
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