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In This Issue
+ How-To: Add These 5 Word 'Magnets' to Your Marketing and Sales Vocabulary
+ Survey Says: Projected 2015-2017 Ad Spend Growth by Region and Channel
+ PRO Seminar: Customers Trump Analytics—Email Is About People, Not Metrics
+ Infographic: Why Personalized Marketing Will Dominate in 2015
+ My View: Top Brand Marketers Share What They're Gearing Up for in 2015
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How-To Add These Five Word 'Magnets' to Your Marketing and Sales Vocabulary
By Bob Circosta
Words. They can be powerful, passionate, and—if used correctly in marketing and sales communications and presentations—extremely profitable. Read More
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PRO MarketingProfs University: Customers Trump Analytics--Why Email Is About People, Not Metrics
We'll cover the latest email trends and dive into specific examples of email branding, acquisition, loyalty, and retention strategies. You'll learn how to maximize the return on your efforts with improved writing techniques, a deeper understanding of user groups, and more! Read More
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Advertisement  PRO members receive exclusive access to premium MarketingProfs content including seminars, Take 10 video tutorials, How-To Guides, SmartTools, and more. Save 40% on your upgrade with code JANUARY.
Survey Says
Projected 2015-2017 Ad Spend Growth by Region and Channel
By Ayaz Nanji
Global advertising spend is expected to increase 4.9% in 2015 and total $545 billion, according to a recent report from ZenithOptimedia. Read More
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Why Personalized Marketing Will Dominate in 2015 [Infographic]
By Chris Byers
Check out these five reasons to include personalized marketing in your plans for 2015. Read More
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My View Top Brand Marketers Share What They're Gearing Up for in 2015
By Gregarious Narain
Need some marketing inspiration for the new year? Check out what these top brands are focusing on in 2015. Read More
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Jan 6
 FREE Seminar—User-Generated Content: A Content Dream vs. a Rights Management Nightmare
Jan 15
 PRO Seminar—The Art of the Extraordinary Presentation with Dan Roam
Jan 22
 PRO Seminar—Make Something People Love with Alexis Ohanian
 
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