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| By Denise Keller |
| Despite best efforts, mistakes happen to every small business at some point. The key is not to panic, but to apologize to customers—the right way—and assure them that you are still worthy of their trust, confidence, and respect.
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| In this Take 10 Author Series webcast, Guy Kawasaki walks you through the steps for building enchanting relationships. You'll learn the importance of fast, flat, and frequent communication and how to add value to your relationships through social media.
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| Why Search Marketers Are Grabbing the Long Tail |
| Many marketers approach SEO by targeting the keywords in their industries with the largest monthly search volumes, but they often neglect the low-volume keywords, which when combined with multiple keywords can total, or exceed, the volume of the one desirable search term.
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| By Elaine Fogel |
| Let's make a list of all the things we'd like to add to (or change about) the major social networks! Together, we can act as one big focus group for the likes of Twitter, Facebook, LinkedIn, Google+, and others. Are you ready?
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