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In This Issue
+ How-To: Honor Thy ContentThe Five Commandments of Editorial Excellence
+ PRO: Get Up to Speed on Digital Marketing
+ Quick Take: Four Tips to Master Non-Obnoxious Networking
+ My View: How to Handle a Negative Comment on Your Blog
+ Survey Says: Online Generation Gap Narrowing
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Advertisement  Turn up the heat on your digital campaigns at MarketingProfs' Digital Marketing Forum (Feb. 2-4, Austin). With sessions on online marketing's hottest topics (all with B2B and B2C examples) and ample peer networking—we've put together a show you shouldn't miss, no matter your level or target audience. Learn more.
How-To Honor Thy Content: The Five Commandments of Editorial Excellence
By Ken Gordon
Like it or not, your content is constantly battling through the daily avalanche of contemporary media to reach its audience. Here are five essential ways to compete—and emerge victorious. Read More
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PRO Get Up to Speed on Digital Marketing
Feel like the digital marketing race began without you? Don't worry—you can still catch up to the social media superstars. The Slowpoke's Guide to Digital Marketing is like rocket fuel to propel your digital campaigns. Read More
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Advertisement  Proven to Increase Interaction and Transaction On Your Site
From the first interaction, to purchase, to referring your business - customers who trust you buy more. See how TRUSTe has helped thousands of organizations like yours do business more effectively to increase interaction, conversion, and loyalty throughout your customer lifecycles.
Survey Says
Online Generation Gap Shrinking: Still, Millennials Rule
Millennials primarily dominate use of social media, but older generations are making sharp gains as email and search are becoming more and more popular among all age groups. Read More
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Quick Take
Four Tips for Mastering Non-Obnoxious Networking
Networking is one of the best tools in career management, but finding opportunities to make connections isn't the challenge. Learning "how to talk about business in an unobtrusive way" is the more difficult feat, according to this article. Learn four ways to network effectively in every situation. Read More
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My View How to Handle Negative Blog Comments
By Drew McLellan
According to social media lore, you can't engage, connect, build community, or share without embracing transparency. We bloggers love transparency when it's helping to drive traffic to our sites, but do we still love it when it splashes a little something on us? Read More
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@mackcollier How much will a blog cost your company? A Facebook page? Twitter presence? Here's the price - https:////ow.ly/3ybF9
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Forum Today's Question
By Shelley Posted 1/03 at 12:07 pm EST
I have a fun product idea—selling holiday car decorations—now what? Do I reach out to potential suppliers? Go To Question
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Jan 5 / Digital Marketing World—Social Media Free online conference
Jan 7 / #ProfsChat—Email Sins that Work Twitter chat with @DJWaldow, noon-1pm ET
Jan 13 / PRO Seminar—57 Ways to Connect With Customers featuring Seth Godin
Jan 14 / #ProfsChat—Email as Conversational Glue Twitter chat with @StephanieSAM, noon-1pm ET
Feb 2-4 / Digital Marketing Forum—Turn Up the Heat! (Austin, TX) Save $100 with code CHILI
Feb 11 / Digital Marketing World—Demand Generation Free online conference
 
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