MarketingProfs Today: B2B Buyer Trends and Lead Gen | Top Mobile Ad Challenges | SMS Lead Gen

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In this issue

1.	How-To: 3 Trends in B2B Buyer Behavior & How to Generate Quality Leads by Addressing Them
2.	PRO New Live Seminar: Storytelling That Connects and Converts Across Platforms
3.	Survey Says: Marketers' Top Mobile Advertising Challenges
4.	Infographic: 5 Essential Tips for Successful SMS Lead Generation

Let PRO make your job easier. Use our marketing resources to nail your campaigns, save time, iterate less, and actually leave the office by 5pm for once. Save 40% (regularly $279) with code GOPRO2018 and upgrade today!

How-To

Three Trends in B2B Buyer Behavior and How to Generate Quality Leads by Addressing Them

By Markus Linder

Generating qualified leads remains a top challenge for B2B marketers. Here's how you can address three key B2B buying trends to earn buyers' attention and trust—and improve the quality of your lead generation. Read More

FOR PRO Members

New Live Seminar: Digital Breadcrumbs: Storytelling That Connects and Converts Across Platforms

In this Teach Me How seminar, you'll learn to tell stories that inspire people to take action across channels. You'll also discover five secrets that the most successful brands use to create cohesive narratives in our digital world. Read More

You're a busy, passionate marketer. And sometimes—let's face it—this gig is overwhelming. Don't worry. We get it, and we're here to help. PRO training gives you access to the marketing resources you need to be the best marketer you can be, without even breaking a sweat. Upgrade for just $167 with code GOPRO2018 today!

Survey Says

Marketers' Top Mobile Advertising Challenges

By Ayaz Nanji

Marketers say their biggest challenges with mobile advertising are opaque data and a lack of internal knowledge about the approach, according to recent research from AppsFlyer and Forrester. Read More

AT-A-GLANCE

Five Essential Tips for Successful SMS Lead Generation [Infographic]

By Laura Forer

SMS has grown to become a popular form of communication, and savvy marketers are figuring out how to use this channel for lead generation. The catch? People interact with SMS differently than with other channels, so be sure you're using SMS the right way. Read More

event calendar

Jan 12	Virtual Conference—Top Marketing Trends for 2018 \| Stay on your game
Jan 18	Teach Me How— Digital Breadcrumbs: Storytelling That Connects and Converts Across Platforms
Jan 30	FREE Seminar—Engagement: The Future of Content Delivery
Nov 13-16	B2B Marketing Forum—Register by February 15 to save up to $800!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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