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MarketingProfs
Jan 4, 2017 Vol. 16, No. 2
In this issue
1. How-To: Three Game-Changing Trends for Mobile Marketing in 2017
2. Podcast: A Simple Formula for Effective Content: They Ask, You Answer! Marcus Sheridan
3.  PRO  How-To Guide: A Step-by-Step Guide to Marketing Automation Success
4. Survey Says: The Most Effective SEO Tactics
5. Infographic: What Type of Leader Are You?
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Advertisement  Don't miss Ann Handley and Jon Miller at our free seminar on January 17: How to Use Content to Fuel Your Account-Based Strategy. Register today.
 
How-To
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Three Game-Changing Trends for Mobile Marketing in 2017
By Momchil Kyurkchiev
2016 was a big year for mobile marketing, but 2017 will be even bigger. A few tech trends looming on the horizon are going to make a deep impact on every mobile marketer’s work—whether they know it or not. Read More
Podcast
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A Simple Formula for Effective Content: They Ask, You Answer! Marcus Sheridan on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
Marcus used blogging to turn his struggling pool business around. Now he's a content marketing consultant for some of the world's top companies. He offers a peek at his forthcoming book, They Ask, You Answer. Read More
FOR  PRO  Members
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How-To Guide: A Step-by-Step Guide to Marketing Automation Success
In this 24-page guide, you'll learn how to effectively plan, prepare, implement, assess, and improve your marketing automation program for optimal results. You'll be able to foster internal buy-in from executive leadership and other departments, determine the right automation system for your needs, and launch your new system. Read More
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Advertisement  Ready to make 2017 your best year yet? Join us for our free Top Marketing Trends for 2017 Virtual Conference on January 13. Register today.
 
Survey Says
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The Most Effective SEO Tactics
By Ayaz Nanji
Marketers say creating relevant content is the most effective search engine optimization (SEO) tactic, according to recent research from Ascend2. Read More
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AT-A-GLANCE
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What Type of Leader Are You? [Infographic]
By Laura Forer
People in leadership positions have their own, built-in approach to leading others. Do you know what yours is? Read More

event calendar

Jan 5
 PRO Seminar—Age of Disruption with Scott Stratten
Jan 12
 PRO Seminar—Hug Your Haters with Jay Baer
Jan 13
 Virtual Conference—Top Marketing Trends for 2017 | 3 online sessions FREE!
Jan 17
 FREE Seminar—How to Use Content to Fuel Your Account-Based Strategy
Jan 19
 PRO Seminar—Improve Your Speaking With Comedy with David Nihill
Oct 3-6
 B2B Marketing Forum—Save $800 when you register by January 31

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Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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