MarketingProfs Today: Interactive Content | Personalization | State of Social Media Marketing

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In this issue

1.	How-To: Five Forms of Interactive Content to Boost Engagement
2.	Survey Says: Are Marketers Succeeding With Personalization? [Infographic]
3.	PRO 5-Star Seminar: Empower Your Employees to Be Brand Advocates
4.	My View: Reach Emerging Markets During Major Global Sporting Events
5.	Infographic: The State of Social Media Marketing

Struggling with time and project management? Check out our newest MarketingProfs University offering for 2016: Marketing Project Management Essentials. This 12-class course will help you move more projects through the pipeline, and achieve a better work/life balance. Use code PROJECT to save $200.

How-To

Five Forms of Interactive Content to Boost Engagement

By Tom Whatley

The latest trend to enter the marketing world is interactive content, and it's gaining popularity for very good reasons. Read More

FOR PRO Members

5-Star PRO Seminar: Empower Your Employees to Be Brand Advocates

In this seminar, you'll learn how to find enthusiastic brand advocates among your employees. You'll also get examples of companies with employee brand advocacy programs that have made a strong impact on increasing customer trust, awareness, and even overall revenue. Read More

Join us on March 10 for the kickoff of our brand-new MarketingProfs University course: Marketing Project Management Essentials. In this course, you'll learn how to better manage your time, projects, and teams. Use code PROJECT to save $200 today!

Survey Says

Are Marketers Succeeding With Personalization? [Infographic]

Although 66% of marketers rate their personalization efforts as very good or excellent, just 31% of consumers say companies are consistently delivering individualized cross-channel experiences, according to a recent report from SAP Hybris and Forrester Consulting. Read More

Quick Take

The State of Social Media Marketing [Infographic]

By Verónica Maria Jarski

Though companies are spending more money on social media marketing, many are still trying to figure out best-in-class strategies and measurements. Here's a look at the state of social media marketing today. Read More

My View

Reach Emerging Markets During Major Global Sporting Events

By Marco Veremis

Planning to launch in developing markets? Consider planning it to coincide with a large-scale sporting event. Read More

event calendar

Jan 5	FREE Seminar—Marketing Automation in 2016
Jan 8	Virtual Conference—Top Trends for 2016 \| 3 online sessions *FREE!*
Jan 14	PRO Seminar—Algorhythm—The Pulse and Future of Brands *with Mitch Joel*
Jan 21	PRO Seminar—Inspire Change Through Stories and Symbols *with Nancy Duarte*
Mar 10	MarketingProfs University—Marketing Project Management Essentials

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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