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| By William Arruda |
| Staying ahead of personal-branding trends will keep you visible and vital in your marketing career. Learn these 11 trends for 2011, and let your brand take center stage.
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| In just 10 minutes, learn how to use the LinkedIn Polls application to get your message out, establish subject matter expertise, and remind your audience what your brand is all about.
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| Online Video Now Playing in the C-Suite |
| Online video is becoming more important as a source of business information and as a driver of work-related buying decisions among today's senior executives: 83% are watching more online video today than they were a year earlier, and 65% say they have visited a vendor's website after watching a work-related video.
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The Search Is Over: Four Keys to Finding Better Keywords
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| What's the good in having great content if it gets buried in the billions of online Web pages and your audience can't find it? This article highlights some ways you can increase search rankings by using the right keywords—"the ingredient that makes content searchable and discoverable."
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| By Ted Mininni |
| It had to be one of Business Week’s shortest pieces ever. Under the caption "The Year in Six Words": Normal, Jobs, Stuck, Currency, Spills, and Gaga say all that needs to be said about 2010. It got me thinking about which six words would best sum up business in 2010.
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