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MarketingProfs
Jan 31, 2018 Vol. 17, No. 22
In this issue
1. How-To: How Emotional Marketing in B2B Drives Customers (Even If You Think It Doesn't)
2. Podcast: The Secret to Hosting Unforgettable Live Events: CMA's Chris Marr on Marketing Smarts
3.  PRO  How-To Guide: An Earful of Advice for the Podcasting Beginner
4. Survey Says: Creative Trends: 11 Image, Video, and Music Styles on the Rise [Infographic]
5. Infographic: The ROBO Economy: How Online Reviews Influence Offline Sales
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How-To
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How Emotional Marketing in B2B Drives Customers (Even If You Think It Doesn't)
By Tamar Weiss
In the world of marketing, there's a perception that B2B marketing is serious and logical, whereas B2C marketing is fun and creative. Yet, the role that emotions play in both B2B and B2C marketing is strikingly similar. Read More
Podcast
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The Secret to Hosting Unforgettable Live Events: CMA's Chris Marr on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
Chris Marr, founder of CMA, gives Marketing Smarts the inside scoop on how he hosts some of the most popular marketing events in Europe—and how he uses that success to power his broader business goals. Read More
FOR  PRO  Members
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How-To Guide: An Earful of Advice for the Podcasting Beginner
It's easy to get started with your own podcast. This 34-page beginner's guide will help you understand the essentials of podcasting. Read More
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Survey Says
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Creative Trends: 11 Image, Video, and Music Styles on the Rise [Infographic]
By Ayaz Nanji
Which types of professional images, videos, and music pieces are trending? To find out, Shutterstock examined data from billions of searches conducted on its platform last year. Read More
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AT-A-GLANCE
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The ROBO Economy: How Online Reviews Influence Offline Sales [Infographic]
By Laura Forer
Online reviews influence online sales, but how much do they also influence offline purchase behavior? Check out Bazaarvoice's formula to determine the effect of online reviews in your industry. Read More

event calendar

Jan 30
 FREE Seminar—Engagement: The Future of Content Delivery
Feb 6
 FREE Seminar—How to Personalize Content Experiences at Scale
Feb 15
 Teach Me How— Predictive Analytics for Social Media Marketers PRO
Mar 9
 Virtual Conference—Marketing Writing | Tools. Mindset. Craft. It's all here.
Nov 13-16
 B2B Marketing Forum—Register by February 15 to save up to $800!

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