MarketingProfs Today: Social Media Fails in 2016 | B2B Video Benchmarks

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In this issue

1.	How-To: 2016's Great Big Social Media Fails and Lessons Learned
2.	PRO Take 10: A Step-by-Step Guide to Launching an Employee Advocacy Program
3.	Survey Says: B2B Video Benchmarks for 2017
4.	Infographic: Social Media for E-Commerce Marketing

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How-To

2016's Great Big Social Media Fails and Lessons Learned

By Melissa Drozdowski

The past year provided fertile ground for social media goofs and gaffes. Many marketers apparently didn't do enough thinking before they clicked on the tweet, post, publish, or share button. Here are some of 2016's biggest social media fails and the lessons they can teach us. Read More

FOR PRO Members

Take 10: A Step-by-Step Guide to Launching an Employee Advocacy Program

In just 10 minutes, we'll go through the seven steps you need to launch an engaging and highly successful employee advocacy program. You'll learn how to define success, create a content strategy, and get the right people involved from the start so your program can grow. Read More

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Survey Says

B2B Video Benchmarks for 2017

By Ayaz Nanji

Videos created by B2B companies continue to be viewed mainly on desktop computers, and they are still mostly watched during the workweek, according to recent research from Vidyard. Read More

AT-A-GLANCE

Social Media for E-Commerce Marketing [Infographic]

By Laura Forer

Marketers have had a notoriously hard time converting e-commerce customers via social channels, but it doesn't have to be that way. Read More

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