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In This Issue
+ How-To: Six Public Speaking Tips That Help Your Marketing, Too
+ #SocialSkim: Super Bowl Ads, Shareable Content, Grammy Goods, Biz Apps
+ PRO SmartTool: Email Campaign Planner
+ Survey Says: Remote Working on the Rise
+ My View: Why Companies Need to Analyze Inbound Marketing Content
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Advertisement  Marketing operations has become a hot topic across organizations and a key component in nearly all growth strategies. Join over 200 marketing executives March 17–19 at the Marketing Operations Executive Summit, the only event dedicated to marketing operations. Register now.
How-To Six Public Speaking Tips That Help Your Marketing, Too
By Stephanie Villella
Using some of the concepts that can make your public address a hit, you can dramatically transform the effectiveness of your marketing campaigns. The best part? You never have to give a speech to do it. Read More
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PRO SmartTool: Email Campaign Planner
This tool provides you with step-by-step instructions for creating email campaigns that deliver the results you need. You'll be able to define your campaign goals, set a budget, segment your list, create compelling calls to action, and evaluate your results. Read More
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Advertisement  The 2014 Marketing Operations Executive Summit includes exclusive sessions with thought leaders across a wide variety of industries. Join us in San Diego this March and you'll walk away re-energized to make the case for more streamlined marketing operations within your organization. Register now.
Survey Says
Remote Working on the Rise
By Ayaz Nanji
Although some companies, such as Yahoo, have sought to curtail telecommuting in recent years, a growing number of creative professionals are working outside the office, according to a recent report. Read More
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Quick Take
#SocialSkim: Super Bowl Ads, Shareable Content, Grammy Goods, Biz Apps, More!
By Angela Natividad
Get your a-la-carte awesome this week: from VW's epic Super Bowl ad to Ogilvy's design tips for making shareable content. We've also got your Grammy goods, a treasure trove of business-facing social apps, and more. Skim to stay snackable! Read More
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My View Why Companies Need to Analyze Inbound Marketing Content
By James Rogers
Is your company capitalizing on the information that your inbound marketing provides? Here are reasons to make analyzing that data a greater priority for your business. Read More
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Feb 6
 PRO Seminar—The Psychology of Email Response: Tactics for Engagement and Conversion
Feb 11
 FREE Seminar—Lead Gen in the Age of the Self-Directed Buyer
Feb 13
 PRO Seminar—PreZentation Techniques to Reduce Public Speaking Stress
Feb 13
 MarketingProfs University—Present & Persuade Use code PERSUADE to save $200
Feb 14
 Virtual Conference—Content Marketing: Create and execute killer content Sign up for free!
Feb 18
 FREE Seminar—The Dangerous Myth That Adding Resources Increases Output—Busted!
Oct 9-10
 B2B Forum 2014—Boston, MA Register by February 7 and save up to $800
 
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