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In This Issue
+ How-To: Five Mistakes to Avoid When Aligning Sales & Marketing
+ PRO: 57 Ways to Get Customers to Spread Your Ideas for You 
+ Survey Says: Web-based Email Use Declines as Mobile Soars
+ Quick Take: Tips for Hiring & Supporting Your Social Community Manager 
+ My View: How a Terrible Website Will Increase Your Business 
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Advertisement  Are you in B2B high tech, FiServ, pharma, automotive, or franchise operations and struggling to manage brand consistency, communication, and customer engagement? This white paper is a must read to learn how to successfully market "glocally." Download Now.
How-To Five Classic Mistakes to Avoid in a Decentralized Sales and Marketing Organization
By Kris Bondi
As companies embrace the idea of aligning their decentralized sales and marketing teams, they sometimes make counter-productive decisions. To successfully align—and close more deals—dodge these all-too-common mistakes. Read More
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PRO 57 Ways to Connect With Customers and Get Them to Spread Your Ideas for You
Available on demand! Join us for a fast-moving and entertaining presentation by one of today's leading business luminaries, Seth Godin. He'll take you on a rocket tour of ideas worth remembering, ideas worth arguing about, and most of all, ideas worth acting on. Read More
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Advertisement  There's a revolution going on in marketing today. New technologies emerge. Communication channels shift and fragment. Delivery of measurable ROI is critical. This white paper, Ten Steps to Effective Email Marketing, presents ten strategies for B2B and B2C marketers deliver integrated, measurable email marketing campaigns in the evolving online landscape. Download Now!
Survey Says
Web-based Email Use Declines as Mobile Soars
More than 70 million US mobile users—roughly 30% of all mobile subscribers—accessed email via mobile device as of November 2010, up 36% from the 51.6 million who did so last year; fewer, however, visited Web-based email sites. Read More
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Quick Take
Tips for Hiring and Supporting Your Social Community Manager
Social savvy is about knowing how to communicate and troubleshoot on the right social networks. But these waters can be choppy, so companies are seeking social community managers—who must have certain characteristics. Read More
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My View How a Terrible Website Will Increase Your Business
By Alan Belniak
Customers can tell you exactly what they want, and we marketers can totally ignore them—especially when designing our websites. Are you giving Web visitors the info they need and want, or making them dig for it? Read More
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@JasonFalls If you think "they" don't get it, you're not seeing the full picture. Great insight from @webby2001: https:////ar.gy/83O
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Forum Today's Question
I am looking for a recommendation for an online customer survey tool, as my client needs to do a survey data integration. I've used QuestionPro & Zoomerang in the past. Any suggestions? Go To Question
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Feb 2-4 / Digital Marketing Forum—Turn Up the Heat! (Austin, TX) Save $100 with code CHILI
Feb 3-4 / Digital Marketing Forum Online—Live Streaming Video of 2 Keynotes and 20 Sessions
Feb 10 / PRO Seminar—Using Personas to Boost Site Performance featuring Mark O'Brien
Feb 11 / Digital Marketing World—Demand Generation Free online conference
 
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