Today's dose of marketing know-how.
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Together with AI-powered video content platform
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Today's dose of marketing know-how | Thursday, January 30, 2025
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👋 Hello, Marketer!
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I've been doing trivia nights with a group of friends lately, and it is such a good time even though none of us is really very good at trivia. Sometimes you just have to go do the thing that's available, whether you're going to win it or not, because being surrounded by loved ones is the part that matters.
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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Quick Five-Step Guide to Launching Your Own B2B SEO Campaign
Learn the basics of optimizing your B2B website for search engines to improve visibility, gain credibility, and attract leads.
Read more ➔
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COMMUNITY | POLL RESULTS
The results of our recent Community Poll are in! Check out what your peers said:
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SPONSORED
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The State of B2B Webinars: What's Working Now and What's Next for Your Program
New data from 6,000+ webinars across 300 B2B brands reveals the latest trends in length, format, and content repurposing. See how your webinar program compares—and get ready to level up in 2025.
Download the B2B Webinar Benchmark Report ➔
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INFOGRAPHIC
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Old-School Cool: The Power of Retro Logo Design
This infographic looks at the appeal of retro logos, the key elements to consider when creating one, and examples from brands.
See the infographic ➔
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SPONSORED WEBINAR
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How Employee Advocacy Brings the Human Back to B2B
Employee advocacy isn't about asking employees to spam their networks. It's about empowering them to share meaningful content, amplify your brand's voice, and build genuine connections with your audience. Human to human.
Learn how. Save your spot. ➔
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PODCAST FROM THE ARCHIVES
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How to Position Your B2B Brand for Search
Garrett Mehrguth, founder of Directive Consulting, explains why it's nearly impossible to rank for organic search terms, and shares tips on positioning your B2B brand for search.
Read more and listen in ➔
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MARKETINGPROFS EVENT
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B2B Forum Price Increase
Next month, B2B Forum prices increase. But today, they're still up to 40% off! Join over 800 of your peers at the world's most actionable B2B marketing conference, B2B Forum, live in Boston this November.
Claim your discount ➔
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FOR MARKETINGPROFS PRO MEMBERS
Overcome Search AI Summaries
With Google using AI to summarize information in search results, SEO doesn't pull quite like it used to. But that doesn't mean SEO is doomed—in fact, it might be even more valuable than ever! Discover how to keep your SEO content working for you in SEO and the Future of Content Discovery, hosted by Andy Crestodina. Included with PRO membership.
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PROFS PICK—SPONSORED
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Crack the Code to Webinar Success
Are you looking to enhance your webinar strategy? The B2B Webinar Benchmark Report from Goldcast is an essential resource. This comprehensive report analyzes over 6,000 webinars from 300 brands, offering you valuable insights:
- Current trends: Discover the latest trends in webinar length, format, and audience engagement.
- Data-backed insights: Learn effective webinar naming strategies that drive higher registrations and participation.
- Content tips: Get best-practices for repurposing your webinar content to maximize reach and impact.
- Benchmarking scorecard: Use the included scorecard to measure your program against industry standards.
Start outperforming your competition. Download the B2B Webinar Benchmark Report today to unlock the secrets to successful webinars.
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Upcoming Events
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FEB
6
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60-minute webinar | sponsored by Oktopost
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FEB
12
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Discover new ways to ideate, create, repurpose, and distribute effective B2B content | 10 weekly sessions
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FEB
13
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45-minute webinar | sponsored by DemandJump
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