MarketingProfs Today: Social Listening | LinkedIn Insights, Facebook Messenger Ads | Ad Eye-Tracking

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In this issue

1.	How-To: Social Listening in 2017: The Next Frontier in Social Media
2.	#SocialSkim: LinkedIn Data Deal to Help Marketers, Facebook Tests Messenger Ads: 12 Stories
3.	PRO New Live Seminar: Fix Your Funnel: 15 Things to Remove From Your Site Immediately
4.	Survey Says: Eye-Tracking Study: Which Online Ad Elements and Formats Get Attention
5.	Infographic: The Internet of Things: What It Is, How We Use It, and What's Ahead

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How-To

Social Listening in 2017: The Next Frontier in Social Media

By Ulrik Bo Larsen

Social media is already an important part of the customer experience. Which is why marketers are using social listening for better targeting during the customer journey. Here are the social listening capabilities you need in your marketing strategy for 2017 and beyond. Read More

FOR PRO Members

New Live Seminar: Fix Your Funnel: 15 Things to Remove From Your Site Immediately

You’ll learn why you need to run (not walk) to your content management system and make immediate changes for the good of your lead funnel. You'll discover what you should add or remove from your site—to fix the top, middle, and bottom of your funnel—so you can increase traffic ASAP! Read More

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Survey Says

Eye-Tracking Study: Online Ad Elements and Formats That Get Attention

By Ayaz Nanji

Which online ad creative elements capture consumers' attention? What types of online ad formats are most seen by visitors to content websites? Read More

Quick Take

#SocialSkim: LinkedIn Data Deal to Help Marketers, Facebook Tests Messenger Ads: 12 Stories

By Christian Neri

LinkedIn promises more targeting capability; Facebook tests ads on Messenger; Google+ finally builds an insights feature; Facebook replicates Snapchat's Story; Snapchat's offline ad targeting; why B2Bs are still wary of social; and much more... Read More

AT-A-GLANCE

The Internet of Things: What It Is, How We Use It, and What's Ahead [Infographic]

By Laura Forer

The Internet of Things is growing so fast that there are already more connected devices than there are people. Check out this infographic to see what lies ahead both for consumers and for companies—and for the entire globe. Read More

event calendar

Jan 31	FREE Seminar—Six Project Management Skills Every Marketer Needs to Know
Feb 2	PRO Seminar—Fix Your Funnel: 15 Things to Remove From Your Site Immediately
Feb 7	FREE Seminar—Webinar & Chill: How to Use Online Events to Build Lasting Relationships
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Chief Content Officer: Ann Handley
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Research Writer: Ayaz Nanji
Contributor: Christian Neri

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