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In This Issue
+ How-To: B2B and the Super Bowl: How to Capitalize on Consumer Events
+ SocialSkim: Twitter Video Grabs, Oculus Movies, Snapchat Discover, More!
+ PRO Online Tool: Social Media Campaign Planning
+ Survey Says: Which NFL Teams Are Winning (and Losing) on Twitter?
+ My View: 3 Ways Programmatic Media Buying Helps You Target Customers
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Advertisement  Get found. Get likes. Get results. Join us on February 13 for our Social Media Marketing Virtual Conference and learn how to integrate social with other elements of your marketing mix to drive customers to your brand and achieve mind-blowing results. Register today.
How-To B2B Brands and the Super Bowl: How B2B Marketers Can Capitalize on Consumer Events
By Sandra Fathi
B2C marketers readily capitalize on the benefits of all the conversations and hoopla related to what are considered major consumer events, but the truth is... B2B companies can, too—and they should. Read More
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PRO Online Tool: Social Media Campaign Planning
Through eight simple and well-defined steps, this Social Media Marketing SmartTool will provide you with critical tips for planning, executing, measuring, and optimizing social media programs to meet your business objectives. Read More
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Advertisement  Let's MAKE marketing magic! Join us in Boston, October 20–23 for B2B Marketing Forum 2015. More days. A bigger venue. A truly interactive, attendee-led experience. Hurry, register through January 31 for only $995 ($895 if you're PRO). And don't forget to add a pre-conference workshop (or two).
Survey Says
Which NFL Teams Are Winning (and Losing) on Twitter?
By Ayaz Nanji
NFL teams now have 13.2 million followers on Twitter in total, and teams have increased their follower base by an average of 27% since August 2014, according to a recent report from Encore Alert. Read More
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Quick Take
#SocialSkim: Twitter Video Grabs, Oculus Movies, Snapchat Discover, Social for Sales, More!
By Angela Natividad
Find out how winter storm Juno affected the social sphere, what Twitter's got in store for video, Facebook's Oculus big-screen schemes, the skinny on Snapchat's Discover feature, and integrating a sales strategy into social. Skim to see what's coming. Read More
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My View Three Ways Programmatic Media Buying Helps You Target Customers
By Elise Musumano
Use programmatic media buying to better understand and reach your audience. Read More
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Feb 5
 PRO Seminar—How to Integrate Your Brand's Story Into Your Marketing Arsenal
Feb 10
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Feb 12
 PRO Seminar—The Metrics That Matter—Making Sense of the Noise
Feb 12
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Feb 13
 Virtual Conference—Social Media: Get found. Get likes. Get results. 3 online sessions—FREE!
Feb 17
 FREE Seminar—Best Practices Are Killing Marketing—It's Time to Get Agile
Oct 20-23
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