| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Thursday, January 03, 2019 |
Happy New Year, discerning marketers!
Welcome back. I hope your yearend holidays were amazing and you're well-rested and ready to get ready for what's ahead this year. Speaking of which, you can keep up with all that's coming up... by continuing to come back to MarketingProfs for your marketing know-how pick-me-ups.
Today's dose of knowledge is here. Enjoy!
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| How Your B2B Company Can Thrive in a B2C Search Space |
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| You have a business that specializes in providing a B2B service or product. But all your keyword search terms return results that are B2C. The unpleasant outcome? High bounce rates, irrelevant traffic, and low conversion percentages. So, how can you attract the right kind of audience via search? |
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| The Proverb Effect (And How Marketers Can Use It): Author Ron Ploof on Marketing Smarts [Podcast] |
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| Storytelling and marketing expert Ron Ploof shares insights from his new book, The Proverb Effect: Secrets to Creating Tiny Phrases That Change the World. Ron discusses slogans, the effective use of metaphor, the power of proverbs—and how to harness that power for marketing. |
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| Naming Your Product: Shades of Meaning (An Inside View Into Nail-Polish Naming) |
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| Baffled. Enthralled. Amused. Maybe insulted. Those are just a few reactions you might experience when encountering a nail polish name. Whatever the emotion, top marketing executives agree the name is nearly as important as the color. That can be true for other products as well. Here's a high-level look at a naming project—along with useful naming tips and techniques for brand managers and marketing execs. |
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| Analyzing the Results of Your Email Marketing Campaign: A NEW Course |
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| Email marketing gives you a massive number of opportunities for testing. And that means endless ways to tweak and improve your results. But you need to know how to gather, analyze, and interpret the data into clear, actionable marketing insights. This new course shows you how to do just that. Get started. |
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| 10 Ways to Build Trust With Employees [Infographic] |
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| Brand trust is often thought of as an external relationship: You want consumers to trust your brand. But trust among employees is important, too. Companies that employees trust tend to outperform companies in which employee trust levels are low. Here's how you can build—and keep—your employees' trust. |
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So glad you could join us today!
—Vahe Habeshian, Director of Publications
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