MarketingProfs Today: Keeping Pace With Cultural Trends | 80/20 Marketing and Sales | Influencer Trends

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In this issue

1.	How-To: 4 Ways to Keep Your Brand & Marketing Relevant Amid Fluctuating Cultural Trends
2.	Podcast: Optimize Your Marketing With '80/20': Consultant, Author Perry Marshall
3.	PRO How-To Guide: How to Create a High-Frequency Content Development System
4.	Survey Says: The Top Influencer Marketing Trends and Challenges of 2018
5.	Infographic: The Ultimate Grammar Cheat Sheet for Writers

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How-To

Four Ways to Keep Your Brand and Marketing Relevant Amid Fluctuating Cultural Trends

By Sarah Clark

For any marketing campaign to be successful, marketers must find innovative ways to interweave the brand's core values with the cultural context of the intended audience—its ideologies, tensions, values... Read More

Podcast

Optimize Your Marketing With '80/20': Consultant, Author Perry Marshall on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Perry Marshall, business consultant and best-selling author of books on sales and Google AdWords, shares valuable insights from his book 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More. Read More

FOR PRO Members

How-To Guide: Pump Up the Volume: How to Create a High-Frequency Content Development System

You'll learn how to establish an effective system for pumping out content using the resources already at your disposal. You'll be able to create high-quality, results-oriented content that appeals to your audience, supports your sales process, and generates results that leadership will notice. Read More

You're a busy, passionate marketer. And sometimes—let's face it—this gig is overwhelming. Don't worry. We get it, and we're here to help. PRO training gives you access to the marketing resources you need to be the best marketer you can be, without even breaking a sweat. Upgrade for just $167 with code GOPRO2018 today!

Survey Says

The Top Influencer Marketing Trends and Challenges of 2018

By Ayaz Nanji

Most marketers who run influencer campaigns plan to increase or maintain their budgets for those programs this year, according to recent research from Linqia. Read More

AT-A-GLANCE

The Ultimate Grammar Cheat Sheet for Writers [Infographic]

By Laura Forer

This cheat sheet goes beyond common spelling mistakes. Keep it handy to make sure you're using "affect" and "effect" properly, to help you refrain from splicing commas, to identify those sneaky dangling modifiers, and more. Read More

event calendar

Jan 12	Virtual Conference—Top Marketing Trends for 2018 \| Stay on your game
Jan 18	Teach Me How— Digital Breadcrumbs: Storytelling That Connects and Converts Across Platforms
Nov 13-16	B2B Marketing Forum—Register by February 15 to save up to $800!

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Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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