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In This Issue
+ How-To: Writing and Readability Scores: It Matters
+ #SocialSkim: Social Media This Week: Facebook Pages, Snapchat Hacking...
+ PRO: Key Tips for Creating a Digital Strategy
+ Survey Says: User Age Profiles of Top Social Networks
+ My View: Three Reasons to Ditch the Elevator Pitch
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How-To Writing and Readability Scores: It Matters
By Grant Draper
The key to authoring good written content is to use language that doesn't detract from your message. That's where readability scores can help. Read More
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PRO Take 10: Key Tips to Consider When Creating a Digital Strategy
In just 10 minutes, we'll review why having a digital strategy is different from just implementing digital tactics. Plus, we'll discuss five objectives that will help you identify your KPIs as well as allow you to think strategically and work more effectively to become a leader in your industry. Read More
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Advertisement  Join us February 14 for MarketingProfs Virtual Conference Series: Content Marketing and get the inspiration and know-how to create & execute a killer content marketing strategy that will leave your customers and your bottom-line feeling the love. 3 sessions, live Q&A, networking, & more. Register now.
Survey Says
User Age Profiles of the Top Social Networks
By Ayaz Nanji
The social platform with the youngest global user base is Tumblr, followed by Instagram and Pinterest, according to a recent report. Read More
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Quick Take
#SocialSkim: Social Media This Week: Facebook Pages, Snapchat Hacking, Instagram Highlights
By Angela Natividad
It's a new year, filled with promise (and some fresh digital elbow-rubbing)! Learn about Facebook's tentative plans for building Pages via mobile, check if your Snapchat got hacked... and find out how to share your Instagram 2013 highlights with the world. It's all a skim away. Read More
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My View Three Reasons to Ditch the Elevator Pitch
By Steve Woodruff
Avoid the one-minute pitch. Focus instead on leaving your potential clients with a "memory dart," a single phrase with a vivid image that stays with them. Read More
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