Today's dose of marketing know-how.
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Together with AI-powered video content platform
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Today's dose of marketing know-how | Wednesday, January 29, 2025
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👋 Hello, Marketer!
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Tonight is the first new moon of 2025. It might mean a good time for a final cleansing of anything you want to leave behind from last year. Or you might get creative and capitalize on an extra dark night by trying some new shadow puppets. Or heck, build a fort with your cats and tell them spooky stories! (Just me?)
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βBri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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The Next Wave: Social Media Trends to Watch
As we look at the year ahead, here are the key trends set to shape the social space—and actions marketers can take now to leverage those trends.
Read more ➔
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COMMUNITY | QUOTE
"Stop selling. Start helping."
—Zig Ziglar, motivational speaker
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SPONSORED
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The State of B2B Webinars: What's Working Now and What's Next for Your Program
New data from 6,000+ webinars across 300 B2B brands reveals the latest trends in length, format, and content repurposing. See how your webinar program compares—and get ready to level up in 2025.
Download the B2B Webinar Benchmark Report ➔
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RESEARCH
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Small Business Marketing Trends: Top Challenges, Goals, and AI Uses
Small businesses say driving lead generation and dealing with budget constraints are the top marketing challenges they face, according to recent research.
Check out the study findings ➔
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SPONSORED WEBINAR
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How Employee Advocacy Brings the Human Back to B2B
Employee advocacy isn't about asking employees to spam their networks. It's about empowering them to share meaningful content, amplify your brand's voice, and build genuine connections with your audience. Human to human.
Learn how. Save your spot. ➔
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VIDEO FROM THE ARCHIVES
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Developing a Content and Social Strategy to Foster Thought Leadership
Are you striving to position your organization and its leaders as thought leaders? This episode with guest Ashley Faus sheds light on how to do that very thing by using content and social media.
Tune in ➔
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MARKETINGPROFS EVENT
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Don't Pay More for B2B Forum!
Last November, B2B Forum sold out. Some marketers paid full price... but others bought early and saved big! Right now, #MPB2B tickets are up to 40% off. Block off your calendar now for Nov 17-19, and snap up your ticket before prices increase next month!
Save 40% on #MPB2B ➔
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FOR MARKETINGPROFS PRO MEMBERS
Real Effective Emails
Craving a boost in your email ROI? Then check out The Real Truth About Email Marketing. From smarter subject lines to compelling CTAs, this 21-lesson Master Class will increase your emails' effectiveness on your very next send. Community-favorite Jay Schwedelson makes it fun and easy. Available now to PRO members!
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PROFS PICK—SPONSORED
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Crack the Code to Webinar Success
Are you looking to enhance your webinar strategy? The B2B Webinar Benchmark Report from Goldcast is an essential resource. This comprehensive report analyzes over 6,000 webinars from 300 brands, offering you valuable insights:
- Current trends: Discover the latest trends in webinar length, format, and audience engagement.
- Data-backed insights: Learn effective webinar naming strategies that drive higher registrations and participation.
- Content tips: Get best-practices for repurposing your webinar content to maximize reach and impact.
- Benchmarking scorecard: Use the included scorecard to measure your program against industry standards.
Start outperforming your competition. Download the B2B Webinar Benchmark Report today to unlock the secrets to successful webinars.
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Upcoming Events
JAN
29
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Session 3 of our Measuring What Matters Working Webinar Series
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FEB
6
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60-minute webinar | sponsored by Oktopost
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FEB
12
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Discover new ways to ideate, create, repurpose, and distribute effective B2B content | 10 weekly sessions
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FEB
13
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45-minute webinar | sponsored by DemandJump
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