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MarketingProfs
Jan 29, 2018 Vol. 17, No. 20
In this issue
1. How-To: This Simple Process Can Eliminate Four of Your Biggest Content Creation Nightmares
2. #SocialSkim: One Social App to Replace the Rest; Snapchat Allows Sharing: 10 Stories
3.  PRO  New Live Seminar: Predictive Analytics for Social Media Marketers
4. Survey Says: Marketers' Top SEO Priorities for 2018
5. Infographic: Top 5 Predictions for the Future of Sales and Marketing Alignment
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How-To
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This Simple Process Can Eliminate Four of Your Biggest Content Creation Nightmares
By Kelsey Meyer
Trying to continually strike a balance between creating engaging, high-quality content and producing it at scale can seem like a bad dream. But here's a proven process to help you dispel four common content creation nightmares. Read More
FOR  PRO  Members
Today's PRO Item
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New Live Seminar: Predictive Analytics for Social Media Marketers
Reserve your spot for this upcoming Teach Me How seminar, and you'll discover how to extract social media data from common applications, such as social platforms, Google Analytics, and social monitoring tools. You'll learn state-of-the-art techniques you can use to analyze & predict what to do next to ensure your organization's success. Read More
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Advertisement  You're a busy, passionate marketer. And sometimes—let's face it—this gig is overwhelming. Don't worry. We get it, and we're here to help. PRO training gives you access to the marketing resources you need to be the best marketer you can be, without breaking a sweat. Upgrade for just $167 with code GOPRO2018 today!
 
Survey Says
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Marketers' Top SEO Priorities for 2018
By Ayaz Nanji
Marketers say social media, on-site optimization, and content creation are their top search engine optimization (SEO) priorities this year, according to recent research from Clutch. Read More
Quick Take
#SocialSkim: One Social App to Replace the Rest; Snapchat Allows Sharing: 10 Stories This Week
By Christian Neri
Why miniprograms will replace apps and change social media; Snapchat to make its content shareable; new app v2 from Vine's founders; Yahoo's social media app for saving money; Snapchat improves app-install ad analytics; Foursquare's huge risk paid off... Read More
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AT-A-GLANCE
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Top 5 Predictions for the Future of Sales and Marketing Alignment [Infographic]
By Laura Forer
"Sales and Marketing alignment" has been a buzzphrase for years, but other than two teams working together, what does it mean exactly? Today's infographic explores five trends that will help sales and marketing teams become aligned in 2018. Read More

event calendar

Jan 30
FREE Seminar—Engagement: The Future of Content Delivery
Feb 6
FREE Seminar—How to Personalize Content Experiences at Scale
Feb 15
Teach Me How— Predictive Analytics for Social Media Marketers PRO
Mar 9
Virtual Conference—Marketing Writing | Tools. Mindset. Craft. It's all here.
Nov 13-16
B2B Marketing Forum—Register by February 15 to save up to $800!

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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