MarketingProfs Today: Next-Level Mobile | Facebook's New Likes, Twitter's Dark Days | Top Digital Media

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In this issue

1.	How-To: 4 Examples of Businesses & Technologies Taking Mobile Marketing to the Next Level
2.	#SocialSkim: Twitter's Darkest Days, Facebook's New Like Buttons, Plus 13 More Stories
3.	PRO [Online Toolkit] Optimize and Maintain Your Email List
4.	Survey Says: Top 50 US Digital Media Properties
5.	My View: Make Customers the Center of Your Omnichannel Strategy

Struggling with time and project management? Check out our newest MarketingProfs University offering for 2016: Marketing Project Management Essentials. This 12-class course will help you move more projects through the pipeline, and achieve a better work/life balance. Use code PROJECT to save $200.

How-To

Four Examples of Businesses and Technologies Taking Mobile Marketing to the Next Level

By Alp Mimaroglu

Mobile marketing is by no means new, but it has been so refined in recent years that its toolsets and techniques are growing increasingly effective—and, more important, increasingly seamless. Read More

FOR PRO Members

[Online Toolkit] Optimize and Maintain Your Email List

Creating a plan to manage your email list is difficult. That's why we've pulled together all the steps for building, optimizing, and governing your list so that it aligns with your business objectives. Use our Email List Manager to simplify the process now—and thank us later! Read More

Join us on March 10 for the kickoff of our brand-new MarketingProfs University course: Marketing Project Management Essentials. In this course, you'll learn how to better manage your time, projects, and teams. Use code PROJECT to save $200 today!

Survey Says

The Top 50 US Digital Media Properties

By Ayaz Nanji

Google websites were the most visited digital media properties in December 2015, according to a recent report from comScore. Read More

Quick Take

#SocialSkim: Twitter's Darkest Days, Facebook's New Like Buttons, Plus 13 More Stories This Week

By Christian Neri

This week is filled with drama and big changes at the biggest social networks. Get the scoop on Twitter's executive exodus and Facebook's "like" button alternatives. Also: Facebook's newly expanded ad network. Skim to stay social-savvy! Read More

My View

Make Customers the Center of Your Omnichannel Strategy

By Jane Hiscock

Don't obsessively focus on your marketing channels. Doing so prevents you from focusing on what's most important—your customers' needs. Read More

event calendar

Jan 28	PRO Seminar—Elements of the Landing Page *with Brian Massey*
Feb 2	FREE Seminar—How to Measure Effectiveness Across the Customer Lifecycle
Feb 4	PRO Seminar—Content, Conversions, and Lead Generation
Feb 12	Virtual Conference—Content Marketing \| 3 online sessions *FREE!*
Mar 10	MarketingProfs University—Marketing Project Management Essentials

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