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In This Issue
+ How-To: Five Content Marketing Takeaways From Ron Burgundy
+ Podcast: Promote Yourself: Author Dan Schawbel Talks to Marketing Smarts
+ PRO [Favorite How-To Guide]: Facebook Marketing: 10 Keys to Success
+ Quick Take: 5 Data Management Practices B2B Marketers Are Overlooking
+ Survey Says: 2014 Marketing Agency Outlook
+ My View: Why Online Companies Must Focus on Building Trust
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How-To Five Content Marketing Takeaways From Ron Burgundy
By Adam Weinroth
"Anchorman 2: The Legend Continues" has earned high praise for breaking new ground in marketing. It owes much of its success to great content—and great content strategy. Here are five lessons to take away. Read More
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Podcast Promote Yourself: Author Dan Schawbel Talks to Marketing Smarts
By Kerry O'Shea Gorgone
Bestselling author and millennial branding expert Dan Schawbel shares career tips and insights from his book Promote Yourself: The New Rules for Career Success. Read More
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PRO [PRO Favorite How-To Guide] Facebook Marketing: 10 Keys to Lasting Success
This 48-page guide explains how to maintain your footing and stay relevant on Facebook through whatever Zuck might cook up. It covers 10 keys for lasting success, with special tips and examples for making the best use of those keys in the current Facebook environment. Read More
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Advertisement  The 2014 Marketing Operations Executive Summit includes exclusive sessions with thought leaders across a wide variety of industries. Join us in San Diego this March and you'll walk away re-energized to make the case for more streamlined marketing operations within your organization. Register now.
Survey Says
2014 Marketing Agency Outlook
By Ayaz Nanji
Most marketing agencies (69%) expect business opportunities to increase in 2014, according to a recent report. Read More
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Quick Take
The Five Data Management Practices B2B Marketers Are Overlooking
By Derek Slayton
Marketers know that good data management is critical to the success of their lead generation programs. Still, many fail to ensure that their contact databases are as accurate, complete, and up to date as possible. Read More
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My View Why Online Companies Must Focus on Building Trust
By Alex Friedman
To woo customers of brick-and-mortar companies, online businesses must understand the importance of having consumers trust them. Read More
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Feb 6
 PRO Seminar—The Psychology of Email Response: Tactics for Engagement and Conversion
Feb 13
 PRO Seminar—PreZentation Techniques to Reduce Public Speaking Stress
Feb 13
 MarketingProfs University—Present & Persuade Use code PERSUADE to save $200
Feb 14
 Virtual Conference—Content Marketing: Create and execute killer content Sign up for free!
Feb 18
 FREE Seminar—The Dangerous Myth That Adding Resources Increases Output—Busted!
Oct 9-10
 B2B Forum 2014—Boston, MA Register by February 1 and save up to $800
 
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