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| By Kim Ann King |
| Learn how to measure and communicate the results of your website testing and optimization efforts in this third article of a three-part series on the steps you need to take to create a successful optimization program.
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| In just 10 minutes, you'll learn tactics for getting your website into Google's good graces. You'll also learn why small details—ad format, placement, typeface, size, and color—could mean the difference between making next to nothing and making hundreds (or thousands) of dollars.
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| Social Networking: 45% Check Out Brands' Pages |
| By Lenna Garibian |
| Some 45% of online adults worldwide say they regularly check out brands' social networking pages, such as on Facebook; however, that proportion varies dramatically across geographic regions, according to a new survey.
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By Kathryn Gillett
Current research tells us that emotion, rather than intellect, is the key to decision-making. To inspire purchasing decisions, then, companies must learn to tap into the emotional decision-making part of the brain.
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Jan 29
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Feb 21
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Mar 8
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