Today's dose of marketing know-how.
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Together with AI-powered video content platform
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Today's dose of marketing know-how | Tuesday, January 28, 2025
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👋 Hello, Marketer!
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As an introvert, small talk is like nails on a chalkboard to me. So I'm trying to identify some questions/prompts I can use to guide a conversation away from small talk but still fill that vibe. An Introvert's Guide to New Conversations, if you will. If you have any good nonweather prompts, send them to me!
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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Generative AI: SEO Game-Changer or Just Another Fad?
Generative AI is transforming SEO, enhancing efficiency while necessitating human oversight for quality and relevance. Stay adaptable to succeed.
Read more ➔
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COMMUNITY | JOKE
Did you hear about the company finding success with direct mail?
They really pushed the envelope!
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SPONSORED
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The State of B2B Webinars: What's Working Now and What's Next for Your Program
New data from 6,000+ webinars across 300 B2B brands reveals the latest trends in length, format, and content repurposing. See how your webinar program compares—and get ready to level up in 2025.
Download the B2B Webinar Benchmark Report ➔
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RESEARCH
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Businesses' Martech Plans for the Next 12 Months
Some 99% of businesses plan to make some changes to their martech stack in the next 12 months, according to recent research.
Check out the study findings ➔
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SPONSORED WEBINAR
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How Employee Advocacy Brings the Human Back to B2B
Employee advocacy isn't about asking employees to spam their networks. It's about empowering them to share meaningful content, amplify your brand's voice, and build genuine connections with your audience. Human to human.
Learn how. Save your spot. ➔
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INFOGRAPHIC
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10 Key B2B Lead Generation Stats for 2025
What are the most important B2B lead generation insights and data points you should be aware of in 2025?
See the infographic ➔
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MARKETINGPROFS EVENT
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B2B Forum: Lowest Prices of the Year!
With inspirational keynotes, spirited networking, and dozens of tactical sessions, B2B Forum is THE place where B2B marketers go for inspiration and education. And right now, tickets are the lowest they'll be all year! Join the fun this November in Boston, and return to work brimming with new ideas. Get your ticket today!
Get inspired ➔
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FOR MARKETINGPROFS PRO MEMBERS
Progressively Profile Your Prospects
Prospects may be cold one minute and hot the next. How do you keep up with the changes? By progressively profiling your leads based on their behavior. Discover how progressive profiling helps you deliver hot leads to Sales in Session 2 of Score, Plan, Convert: Demand Generation, a four-part, PRO-level workshop.
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PROFS PICK—SPONSORED
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Crack the Code to Webinar Success
Are you looking to enhance your webinar strategy? The B2B Webinar Benchmark Report from Goldcast is an essential resource. This comprehensive report analyzes over 6,000 webinars from 300 brands, offering you valuable insights:
- Current trends: Discover the latest trends in webinar length, format, and audience engagement.
- Data-backed insights: Learn effective webinar naming strategies that drive higher registrations and participation.
- Content tips: Get best-practices for repurposing your webinar content to maximize reach and impact.
- Benchmarking scorecard: Use the included scorecard to measure your program against industry standards.
Start outperforming your competition. Download the B2B Webinar Benchmark Report today to unlock the secrets to successful webinars.
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Upcoming Events
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JAN
29
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Session 3 of our Measuring What Matters Working Webinar Series
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FEB
6
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60-minute webinar | sponsored by Oktopost
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FEB
12
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Discover new ways to ideate, create, repurpose, and distribute effective B2B content | 10 weekly sessions
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FEB
13
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45-minute webinar | sponsored by DemandJump
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