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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Monday, January 28, 2019 |
| Hello, discerning marketers! Oooh, shiny! Keywords. Coffee. Collaborative content. Psychological hacks. Oktoberfest. Wha...?! Once again, we have such a cornucopia of marketing topics for you in this issue, that it might be a little tough to be, well, discerning... amid all the distraction. Guess what, though: We even have that covered in this issue—with tips and tricks for fighting distractions at work and being intentional marketers. So let's get focused. And enjoy! |
| 15 Ways to Tap the Power of Collaborative Content | ||||
| Two heads are better than one, right? So let's explore the immense possibilities of content created through collaboration. We start with 5 reasons to produce collaborative content, and then move on to 15 ways to bring collaborative content to life. See how to make content creation easier, more fruitful, and highly effective. | ||||
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| How to Perform a Detailed SERP Analysis to Find Low-Difficulty Keywords | ||||
| If you're struggling to drive traffic through search engines because your high-quality content is ending up on the third or fourth page of Google SERPs, this guide will show you how to identify the keywords you could be ranking for. Let's find the keywords you can be realistically competing for right now. | ||||
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| Buyer-Centric Demand Generation: A Learning Path | ||||
| Buyer-centric demand generation is all about putting your customer first. Simple enough, if done right. Right? Lucky for you, this learning path covers everything you need to know to create and implement a thriving demand-generation program. Start learning! | ||||
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| Seven Tips on Fighting Distractions and Being Intentional at Work | ||||
| For us busy marketers, interruptions are productivity killers: 1 in 3 marketers say they are rarely or never able to focus; 1 in 3 also say they frequently find it difficult to complete tasks because of interruptions. How can we all find a little more focus in our work lives? Here are seven helpful tips and ideas. | ||||
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| Groundhogs, Coffee, and Oktoberfest: Top-Performing Unconventional Email Themes | ||||
| Which unconventional email themes—campaigns centered around things like non-traditional holidays and special events—performed best for marketers in 2018? See how you might put that insight into good use in 2019. | ||||
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| 13 Psychological Pricing Hacks to Increase Sales [Infographic] | ||||
| Savvy retailers tap into brain science to appeal to shoppers’ perception of quality, value, and cost—and drive up sales numbers in the process. How do they do it? They use psychological pricing tactics, like the ones in this infographic, to appeal to customers and get them to “buy now.” Here's how to put the basics of "price psych" into action. | ||||
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| So glad you could join us today! —Vahe Habeshian, Director of Publications |
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