MarketingProfs Today: FTC Guidance for Marketers | SEO and UGC | Business Growth

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In this issue

1.	How-To: Endorsements, Reviews, and Astroturfing: New FTC Guidance for Marketers
2.	Quick Take: Top 5 Ways Consumer-Generated Content Is Amazing for SEO
3.	PRO Today's Seminar: MarketingProfs Makeover: Landing Page Elements
4.	My View: Imitating Mother Nature: The Four Seasons of Business Growth
5.	Survey Says: Do Marketers Hug Their Coworkers and Clients?

Struggling with time and project management? Check out our newest MarketingProfs University offering for 2016: Marketing Project Management Essentials. This 12-class course will help you move more projects through the pipeline, and achieve a better work/life balance. Use code PROJECT to save $200.

How-To

Endorsements, Reviews, and Astroturfing: New FTC Guidance for Marketers

By Karl Kronenberger

In 2015, the FTC updated its Endorsement Guides, covering issues such as disclosures in close proximity to affiliate links, purchases of Likes, incentives in return for tweets, and disclosures in consumer reviews. Read More

FOR PRO Members

Today's Seminar: MarketingProfs Makeover: Elements of the Landing Page

Build landing pages that get results. Brian Massey, the Conversion Scientist, provides you with actionable tips and best-practices to navigate the complexities of creating result-driven landing pages. He'll review PRO member-submitted landing pages and make suggestions for improvements that will make an immediate impact. Read More

Join us on March 10 for the kickoff of our brand-new MarketingProfs University course: Marketing Project Management Essentials. In this course, you'll learn how to better manage your time, projects, and teams. Use code PROJECT to save $200 today!

Survey Says

Do Marketers Hug Their Coworkers and Clients?

By Ayaz Nanji

It has become more acceptable over the past five years for marketers to greet coworkers they know well with a hug rather than a handshake, according to a recent report from The Creative Group. Read More

Quick Take

Top 5 Ways Consumer-Generated Content Is Amazing for SEO

By Michael DeHaven

The people writing consumer/user-generated content are the same ones performing search queries. If you can harness their sentences, paragraphs, and ideas, you can crowdsource search optimization. Read More

My View

Imitating Mother Nature: The Four Seasons of Business Growth

By Parker Lee

Let your business growth follow the nature cycle of life... and watch your business flourish. Read More

event calendar

Jan 28	PRO Seminar—Elements of the Landing Page *with Brian Massey*
Feb 2	FREE Seminar—How to Measure Effectiveness Across the Customer Lifecycle
Feb 4	PRO Seminar—Content, Conversions, and Lead Generation
Feb 12	Virtual Conference—Content Marketing \| 3 online sessions *FREE!*
Mar 10	MarketingProfs University—Marketing Project Management Essentials

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Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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