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| By Scott Meyer |
| A whole new marketing phenomenon has blossomed, enriching the user experience like never before: cloud technology. It's innovative... and it's threatening to turn into its own unique nightmare for companies.
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| By Kerry O'Shea Gorgone |
| Tom's staffing firm has an employee retention rate of 90% and absenteeism is less than 1%. Tom shares advice on hiring the right people and creating a culture that enables your employees and business to thrive.
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| This 24-page guide discusses email open rates, industry averages, and ways to maximize your data accuracy. You'll delve into six key factors that have an impact on email opens—and discover tips for improving your efforts in each of those six areas.
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| Brands Are Using Fewer Marketing Agencies |
| By Ayaz Nanji |
| Some 62% of brand marketers say they use two or more marketing agencies to support their business, a 13 percentage point decrease from 2009, when 75% said they used two or more, according to a recent report from RSW/US.
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| By Rafe Gomez |
| Better planning (and marketing) could've helped the Common Core Initiative gain more adoption. Here's what it could've done—and what marketers must keep in mind when pitching new programs.
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