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In This Issue
+ How-To: Six Principles of Great Content Brands
+ PRO: Seminar: How to Effectively Engage Your Customers on Facebook
+ Survey Says: Saving Time & Money Are Key Drivers of Shopping via Mobile
+ Quick Take: The Power of Mobile [Infographic]
+ My View: Three Truths and One Lie About Brand Advocates
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How-To Six Principles of Great Content Brands
By Doug Kessler
The torrent of content is increasing by the day. It's a good sign: Marketers are getting hip to the power of content. But the only way to survive the coming erosion of engagement is to create a Great Content Brand. Read More
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PRO Seminar: How to Effectively Engage Your Customers on Facebook
Intel's Ekaterina Walter provides you with actionable tips to effectively engage your fans on Facebook. Learn how to scale your social presence with multiple brands and across business units, and walk away with tangible examples. Read More
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Advertisement  Take your presentations from merely functional to utterly fantastic with Presentations Unleashed: Inform, Persuade, and Inspire! 9 classes designed to help you master the art of the presentation. Register today using code INSPIRE and save $200.
Survey Says
Saving Time and Money Are Key Drivers of Shopping via Mobile
By Lenna Garibian
Nearly two-thirds (63%) of smartphone owners expect to be shopping more via their mobile device over the next couple years; moreover, among such mobile devotees, saving time and money are key motivators for shopping with their device. Read More
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Quick Take
The Power of Mobile [Infographic]
By Verónica Maria Jarski
Smartphones and tablets are growing in popularity, so you might be assuming that they are completely transforming how folks shop. Transforming? Yes. Completely? Not quite. This infographic shows how mobile devices are really affecting the shopping experience. Read More
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My View Three Truths and One Lie About Brand Advocates
By Rob Fuggetta
Everyone's talking about brand advocates—who they are and what makes them tick. But how much do you really know about them? Read More
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Jan 29
 FREE Seminar—Automating Customer Lifecycle Management
Feb 8
 Virtual Conference—Content Marketing: Expand your thinking around content sign up for free!
Feb 14
 PRO Seminar—Presentation Elevation: How to Educate, Inspire, and Engage
Feb 14
 MarketingProfs University—Presentations Unleashed Use coupon code INSPIRE to save $200
Feb 21
 PRO Seminar—Using Market Frameworks to Analyze Your Competition
Mar 8
 Virtual Conference—B2C & Retail Marketing: Increase sales and claim success sign up for free!
 
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