MarketingProfs Today

Wednesday, January 27, 2021

Just a Basic Table of Contents 📋

In this issue:

What's Ahead for B2B Marketing in 2021: Four Areas to Focus On

Email Cleanup for Marketers: Don't Wait Till Spring [sponsored]

Three Ways Marketers Can Survive in 2021

How the Pandemic Has Affected Account-Based Marketing

14 Quick Tips From Marketing Experts for 2021 [sponsored]

Generate Big Business With the Loyalty Loop [PRO]
What's Ahead for B2B Marketing in 2021: Four Areas to Focus On
MarketingProfs article
What's Ahead for B2B Marketing in 2021: Four Areas to Focus On
2020 is finally behind us. So where do B2B marketers go from here? The challenges from an upended year will continue to factor into strategies for 2021 and beyond... in these four areas in particular. »
Don't Wait Until Spring for Email Cleanup: Two Must-Dos for Marketers
Sponsored article
Don't Wait Until Spring for Email Cleanup: Two Must-Dos for Marketers
A customer's email address is a hard-won valuable asset—so you need to make sure the emails you send aren't bouncing or being ignored. Early on in 2021, follow these two pieces of advice. »
Three Ways Marketers Can Survive in 2021
MarketingProfs article
Three Ways Marketers Can Survive in 2021
In 2021, the things companies say are extra important, and there are more places to say them than ever. Marketers are facing a massive demand for content. Avoid being overwhelmed: Focus on these three survival tactics. »
14 Quick Tips From Marketing Experts for 2021
sponsored resource
14 Quick Tips From Marketing Experts for 2021
To help you accelerate in 2021, we've gathered the best advice by 14 marketing industry experts featured in SharpSpring's Agency Acceleration Series this year. Don't neglect your own agency's or consultancy's growth. Learn to position yourself, find your niche, and get clients to come to you. Get these top tips from 14 experts. »
How the Pandemic Has Affected Account-Based Marketing
Marketing research
How the Pandemic Has Affected Account-Based Marketing
The COVID-19 pandemic has led many B2B marketers to shift their account-based marketing (ABM) objectives and tactics, according to recent research. Check out the findings of this study. »
Generate Big Business With the Loyalty Loop
PRO B2B Backstage
Best-selling author and keynote speaker Andrew Davis will be joining us for B2B Backstage (a PRO exclusive) on February 9. He'll show us how to use the loyalty loop to drive a steady stream of highly valuable, high-margin, new business.
Get your ticket to Backstage.
Afoot in the Neighborhood
MarketingProfs community goings-on
Cate Murden, speaker, coach, and founder of Push Mind and Body, joins Kerry Gorgone in our MarketingProfs PRO Facebook group. to record an upcoming episode of the Marketing Smarts podcast. Cate will share insights from her new e-book on the positive daily behaviors of high-performing people. On Thursday, January 28, group members will get a sneak peek during the live interview. Check out the details if you're a PRO member!
Ann Handley and Kerry Gorgone will be coming back LIVE to hang out with PRO members in the MarketingProfs PRO Facebook group to talk about... what else? MARKETING! If you're a PRO member, join them on February 3 as they return to the airwaves with some special guests, lots of insights, and all the 'Profs fun you can handle!
In an exhilarating B2B Backstage webinar on February 9, best-selling author and marketing expert Andrew Davis will show MarketingProfs PRO members how to use the loyalty loop to drive a steady stream of highly valuable, high-margin, new business from your current clients. Hosted by Ann Handley. 75 minutes.
Did You Miss Us?
Recent MarketingProfs content
The Content Habits and Preferences of Engineers »
Three Agile Marketing Tips for the Post-Pandemic Economy »
Your New Content Marketing Engine: Podcasting »
What Persuades Buyers to Try New B2B Tech Vendors and Products? »
How to Avoid the Biggest PR Mistake When Launching Something New »
Seven Typography Design Trends for 2021 [Infographic] »
News You Can Use
Updates from around the industry
Twitter acquiring newsletter publishing company Revue. Axios
Austin FC unveils 'Q2 Stadium' named after B2B fintech firm. KVUE and Austin Business Journal
NuOrder Unveils New B2B Payment System. ApparelNews
Today In B2B: Business Activity Up; SAP Collabs With Deloitte. PYMNTS.COM
Systemax appoints an Office Depot veteran as chief sales officer. Digital Commerce 360
US B2B spending accelerated as 2020 closed out, report says. American Shipper
Upcoming Events
FEB
2
[Webinar] How to Create and Publish Survey-Based Research for Your Marketing
sponsored by SurveyMonkey | 45 minutes
FEB
9
[PRO Webinar] The Loyalty Loop: How Small Things Add Up to Big Business
B2B Backstage with Andrew Davis | 75 minutes
APR
7-8
[Online Event] MarketingProfs B2B Forum 2021
35+ sessions, 5 keynotes + a full year of learning with PRO
MarketingProfs

Comments? Contact us.
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.

MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464

Did someone who cares about you forward this to you? Subscribe here to get your own copy.