MarketingProfs Today: Your Career Path | Snapchat for Marketing in 2017 | Valentine's Searches

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In this issue

1.	How-To: Four Career Lessons for Would-Be CMOs and CEOs
2.	PRO MarketingProfsU Quick Study Course: Channel Marketing for Partners
3.	Infographic: How Marketers Can Use Snapchat in 2017
4.	Survey Says: Valentine's Day Search Trends

Ready to create killer content that converts? Join us for our free Content Marketing Virtual Conference on February 10. Three live sessions, Q&A, networking, attendee-only resources, and more.

How-To

Four Career Lessons for Would-Be CMOs and CEOs

By Clare Pearson

A panel of senior business leaders at the MarketingProfs B2B Forum discussed their careers and offered advice on the path from modern marketer to CMO or CEO. These four common lessons emerged from the discussion. Read More

FOR PRO Members

MarketingProfsU Quick Study Course: Channel Marketing for Partners

You'll learn how to provide resources, programs, and support to foster positive, productive relationships with your marketing partners. You'll also learn to empower your sales team, use social media to bolster your partnerships, and devise a mobile strategy that works. Read More

Join us on January 31 for our free seminar: Marketing Project Management 101. You'll learn six project management skills every marketer should know. Register today.

Survey Says

Valentine's Day Search Trends

Online searches related to Valentine's Day start increasing at the beginning of the year and peak in volume on the day itself, according to recent research from Bing Ads. Read More

AT-A-GLANCE

How Marketers Can Use Snapchat in 2017 [Infographic]

By Laura Forer

Snapchat can be a great tool for marketing and advertising. This infographic explains some of its most useful and effective features. Read More

event calendar

Jan 31	FREE Seminar—Six Project Management Skills Every Marketer Needs to Know
Feb 2	PRO Seminar—Fix Your Funnel: 15 Things to Remove From Your Site Immediately
Feb 7	FREE Seminar—Webinar & Chill: How to Use Online Events to Build Lasting Relationships
Feb 9	PRO Seminar—How to Create a Customer-Centric Product Message
Feb 10	Virtual Conference—Content Marketing \| 3 online sessions *FREE!*
Feb 23	PRO Seminar—Five Steps to Jump-Start Your Account-Based Marketing Program
Mar 2	MarketingProfs University—Marketing Project Management Essentials
Oct 3-6	B2B Marketing Forum—Save $800 when you register by January 31

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