MarketingProfs Today: Experiential Marketing Flops | Jump-Start Your Career | Content Investments

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In this issue

1.	How-To: Four Common Mistakes That Will Kill Your Next Experiential Marketing Campaign
2.	Podcast: How to Jump-Start Your Career: Expert Laurence Shatkin on Marketing Smarts
3.	PRO NEW! How-To Guide: Email Essentials: Chief Strategies for Maximizing Click Rates
4.	Survey Says: How Often (and Why) Consumers Delete Mobile Apps From Their Phones
5.	My View: Four Content Marketing Investments to Make This Year

Struggling with time and project management? Check out our newest MarketingProfs University offering for 2016: Marketing Project Management Essentials. This 12-class course will help you move more projects through the pipeline, and achieve a better work/life balance. Use code PROJECT to save $200.

How-To

Four Common Mistakes That Will Kill Your Next Experiential Marketing Campaign

By Steve Randazzo

Established brands can withstand experiential marketing flops because customers can fall back on previous brand experiences. But a negative experience can sink new brands or product lines. Read More

Podcast

How to Jump-Start Your Career: Expert Laurence Shatkin on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

The author of 50 Best Jobs for Your Personality explains how aspiring marketers can brand themselves for success and how current marketers can position themselves for a career change. Read More

FOR PRO Members

NEW! How-To Guide: Email Essentials: Chief Strategies for Maximizing Click Rates

This 32-page guide will teach you how to optimize your email efforts to maximize your clickthrough rates. You'll walk away ready to tackle your next email campaign! Read More

Join us on March 10 for the kickoff of our brand-new MarketingProfs University course: Marketing Project Management Essentials. In this course, you'll learn how to better manage your time, projects, and teams. Use code PROJECT to save $200 today!

Survey Says

How Often (and Why) Consumers Delete Mobile Apps From Their Phones

By Ayaz Nanji

Most smartphone users in the United States regularly go through their phones to look for and delete unused apps, according to a recent report from Yahoo Advertising. Read More

My View

Four Content Marketing Investments to Make This Year

By Matt Cooper

As the new year gets under way, consider making these investments in content marketing. They'll help you stay ahead of the competition by scaling your content efforts, optimizing them, and measuring your success. Read More

event calendar

Jan 28	PRO Seminar—Elements of the Landing Page *with Brian Massey*
Feb 2	FREE Seminar—How to Measure Effectiveness Across the Customer Lifecycle
Feb 4	PRO Seminar—Content, Conversions, and Lead Generation
Feb 12	Virtual Conference—Content Marketing \| 3 online sessions *FREE!*
Mar 10	MarketingProfs University—Marketing Project Management Essentials

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Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
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