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In This Issue
+ How-To: (Mobile) Email Opens: Optimize the Only Three Lines That Matter
+ Survey Says: 2015 Digital Marketing Budgets: Priorities, Metrics, Challenges
+ PRO Take 10: Strategic Resources to Better Manage Your Social Marketing
+ Infographic: The Good and the Bad of Social Media Marketing
+ My View: Strengthen the Relationship Between Social Media and Content
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Advertisement  Get found. Get likes. Get results. Join us on February 13 for our Social Media Marketing Virtual Conference and learn how to integrate social with other elements of your marketing mix to drive customers to your brand and achieve mind-blowing results. Register today.
How-To Increase Your (Mobile!) Email Open Rates: How to Optimize the Only Three Lines That Matter
By Aaron Orendorff
To dramatically increase your mobile email open rates, let's take a look at exactly how to optimize the only three lines that matter. Read More
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PRO Take 10: Strategic Resources to Better Manage Your Social Marketing
In just 10 minutes, we'll show you how to overcome social marketing challenges and provide you with key dashboard dimensions, including how to set up specific improvement objectives and how to track your progress to improve your social marketing efforts. Read More
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Advertisement  Let's MAKE marketing magic! Join us in Boston, October 20–23 for B2B Marketing Forum 2015. More days. A bigger venue. A truly interactive, attendee-led experience. Hurry, register through January 31 for only $995 ($895 if you're PRO). And don't forget to add a pre-conference workshop (or two).
Survey Says
2015 Digital Marketing Budgets: Top Priorities, Metrics, and Challenges
By Ayaz Nanji
Some 84% of global marketers plan to increase or maintain their digital marketing spend in 2015, according to a recent report from Salesforce Marketing Cloud. Read More
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Quick Take
The Good and the Bad of Social Media Marketing [Infographic]
By Verónica Maria Jarski
Still not convinced whether social media marketing is worth your company's time, energy, and effort? Here's a look at its pros and cons. Read More
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My View UGC Can Strengthen the Relationship Between Your Social Media and Content Marketing
By Jake Athey
The relationship between social media and content marketing can feel forced, but user-generated content can make it a healthier, happier union. Read More
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Jan 27
FREE Seminar—What's Next: Seven Marketing Trends to Watch in 2015
Jan 29
PRO SeminarLeading a Culture of Innovation with Sir Ken Robinson
Feb 5
PRO SeminarHow to Integrate Your Brand's Story Into Your Marketing Arsenal
Feb 10
FREE Seminar—The Ultimate Guide to Growing Your Email List
Feb 12
MarketingProfs University—Marketing Measurement & Analytics
Feb 13
Virtual ConferenceSocial Media: Get found. Get likes. Get results. 3 online sessions—FREE!
Oct 20-23
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