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In This Issue
+ How-To: Destroy Your Website in 13 Easy Steps
+ Survey Says: Eye-Tracking Study: How to Beat Display Ad Blindness
+ PRO 5-Star Seminar: 5 Steps to Generate and Close Leads Using LinkedIn
+ Infographic: Top 50 Overused Words in Press Releases
+ My View: Three Fresh Social Media Lessons From an Old Business
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Advertisement  Marketing operations has become a hot topic across organizations and a key component in nearly all growth strategies. Join over 200 marketing executives March 17–19 at the Marketing Operations Executive Summit, the only event dedicated to marketing operations. Register now.
How-To Destroy Your Website in 13 Easy Steps
By Andy Crestodina
Here are easy ways to choke off traffic to your website, kill leads, and push your stats into the basement. They're listed in general order from bad to worse, from serious flaws to utterly devastating ones. Read More
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PRO 5-Star PRO Seminar: 5 Simple Steps to Generate and Close Leads Using LinkedIn
You will learn five simple steps needed to start generating more leads, engaging more effectively with your network, and closing more deals using LinkedIn. Read More
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Advertisement  The 2014 Marketing Operations Executive Summit includes exclusive sessions with thought leaders across a wide variety of industries. Join us in San Diego this March and you'll walk away re-energized to make the case for more streamlined marketing operations within your organization. Register now.
Survey Says
Eye-Tracking Study: How to Beat Display Ad Blindness
By Ayaz Nanji
Advertisers looking to boost the effectiveness of their digital display ads should be focusing on in-content units, nontraditional placements, contextually relevant creative, and above-the-fold locations, according to recent data. Read More
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Quick Take
Top 50 Overused Words in Press Releases [Infographic]
By Verónica Maria Jarski
Are you overusing certain business words when writing public relations materials? If those words made it onto the following infographic, you should consider using fresh ones instead. Read More
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My View Three Fresh Social Media Lessons From an Old Business
By Steve Woodruff
Frustrated with a delayed train, I vented on Twitter. To my surprise, Amtrak replied via social media in just three minutes. Here's what I took away from our quick exchange. Read More
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