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In This Issue
+ How-To: Three Techniques for Real Innovation in Product Development
+ My View:  Four Content Marketing Lessons From a District Court Judge 
+ PRO: Staff Favorite—How a Mom-and-Pop Operation Became a Cult Brand
+ Survey Says: Many Brands Don't Track Social Media Conversations 
+ Quick Take: How Uncoordinated Emails Can Kill Off B2B Prospects
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Advertisement  MarketingProfs University Content Marketing Crash Course—now available on-demand! Master content marketing with 17 classes by 23 of today's leading experts, including Brian Solis, David Meerman Scott, and Ann Handley. Includes 3 great freebies for extra credit learning. Register today.
How-To Three Techniques for Real Innovation in Product Development
By Jeff Greenhouse
Product, price, place, promotion—the four Ps of marketing. These days, there's a frenetic obsession with promotion, confusion about place, and battles over price. Amid the chaos, that first P is often overlooked. Read More
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PRO Staff-Favorite Case Study: How a Mom-and-Pop Operation Turned Itself Into a Cult Brand
Perhaps it's time for big business to take a page from the little guys—such as Eugene, Oregon-based Coconut Bliss. Discover how its grassroots, customer-focused efforts have enabled the company to establish a nationwide presence in just a few short years. Read More
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Survey Says
Many Brands Don't Track Social Media Conversations
Despite anticipated increases in 2011 digital and social marketing budgets, only 30% of marketers say they have a strong understanding of social media conversations about their brands—and 31% say they have little or none. Read More
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Quick Take
How Uncoordinated Emails Can Kill Off B2B Prospects
B2B marketers use email for various reasons—sometimes independently, with no interdepartmental communication. But if departments don't coordinate their email campaigns, they could be exposing prospects to a frequency nightmare—and even, lose subscribers. Read More
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My View Inspiration From the Bench: Four Content Marketing Lessons From a District Court Judge
By Ann Handley
What can marketers possibly learn from lawyers about producing compelling content? Aren't lawyers notoriously terrible writers? Aren't they known for using Latin (prevaricate) when English (lie) will do? Not always. Read More
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@MargieClayman The final word: FB profile vs FB page: https:////bit.ly/fDd6JW a great guest post by @tommmyismyname cc #usguys
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Forum Today's Question
By chritz Posted 1/26 at 9:52 am EST
We are redesigning our website and need suggestions on how to incorporate social media into the design of our new website. Recommendations? Go To Question
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Jan 27 / PRO Seminar—How to Be a Social Media Strategist featuring Jeremiah Owyang
Feb 2-4 / Digital Marketing Forum—Turn Up the Heat! (Austin, TX) Save $100 with code CHILI
Feb 3-4 / Digital Marketing Forum Online—Live Streaming Video of 2 Keynotes and 20 Sessions
Feb 10 / PRO Seminar—Using Personas to Boost Site Performance featuring Mark O'Brien
Feb 11 / Digital Marketing World—Demand Generation Free online conference
 
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