Thursday, January 26, 2023
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| sponsored webinar |
| Supercharge Your Strategy With Content Syndication |
| In B2B marketing, finding the balance between effectiveness and efficiency is a relentless task. You want to deliver the best work possible while staying on time—and on budget. Enter: content syndication, which can boost lead generation, brand awareness, and SEO performance all at once. Join us to discover its benefits. » |
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| MarketingProfs membership offer |
| Have an Eye on That Master Class? |
| If you've had your eye on the Email Marketing Master Class, SEO Master Class, Demand Gen, GA4, or any of the growing list of deep-dive Master Classes and hands-on Working Webinar Series that'll give you the edge you need—now's your chance! Upgrade to PRO for 53% off and get instant access to the expertise that'll make 2023 the best year of your career. Use promo code NEWYOU to save 53% on PRO or 60% on PRO Teams! » |
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Grow Revenue With Better Segmenting
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MarketingProfs Working Webinar Series
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| Segmenting your prospects is a surefire way to deliver relevant info. And in B2B, buyer personas may be the best way to segment. If you don't have buyer personas—or if they're outdated and unusable—then join Ardath Albee for the interactive Working Webinar Series Building and Using B2B Buyer Personas to Grow Revenue. You'll get hands-on practice building and using your buyer personas in this series of PRO-exclusive webinars, every Wednesday in February! |
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| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
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| You're probably familiar with the legendary Marketing Smarts Podcast. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube and LinkedIn! |
| Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market Research, Branding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you. |
| How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you! |
| News You Can Use |
| Updates from around the industry |
| SugarCRM Debuts New Digital Self-Service Capabilities AiThority |
| Full Circle Insights Partners With Bombora on Integration That Allows Full Circle ABM Users to Identify and Track Accounts Through the Sales Funnel PR Newswire |
| InnovateMR Acquires Qualitative B2B Expert Network Ivy Exec PR Newswire |
| RevSure.AI Introduces New Features to Help B2B CMOs and Marketing Teams Increase Demand Generation Effectiveness to Drive Revenue MarTech Series |
| SupportLogic Acquires Emtropy Labs to Automate Quality Assurance for Enterprise Customer Support PR Newswire |
| Accord, Which Offers a Platform to Manage Sales Processes, Secures $10M TechCrunch |
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