MarketingProfs Today

Wednesday, January 26, 2022

📋 Table of Contents

1. Marketing Enablement: The Difference Between Marketing Jobs and Marketing Careers

2. Three SEO Trends Marketers Need to Know in 2022

3. How to Use Customer Reviews to Drive Demand sponsored webinar

4. What Do Event Professionals Think of Virtual Events?

5. Do You Measure Up? MarketingProfs PRO webinar

Scroll down for more, including industry news, community goings-on, and other useful resources.

Marketing Enablement: The Difference Between Marketing Jobs and Marketing Careers
article
Marketing Enablement: The Difference Between Marketing Jobs and Marketing Careers
Sales enablement is a company no-brainer, but what about Marketing enablement? Consistent structure and training can help keep marketers around for the long haul. Here's how. »
Three SEO Trends Marketers Need to Know in 2022
article
Three SEO Trends Marketers Need to Know in 2022
What has Google added or changed recently? What is it likely to do in 2022? Here are three trends that should rocket to the top of your priority list. »
sponsored webinar
How to Use Customer Reviews to Drive Demand
Your customers hold the key to unlocking future business. Join us to learn how to use customer reviews and feedback to gain conversions and boost your demand gen efforts. »
What Do Event Professionals Think of Virtual Events?
research
What Do Event Professionals Think of Virtual Events?
Most event professionals say virtual events have been more effective than they anticipated, according to recent research. Check out the study findings. »
Do You Measure Up?
MarketingProfs PRO webinar
Discover the power of metrics to grow your brand! Data wiz Nick Westergaard will show you which metrics matter and how to use them to improve your branding and customer experience. Join Nick on Feb 3 for Plan Your Growth, the final session of his Digital Brand Activation Working Webinar.
Talk data to me
Afoot in the Neighborhood
MarketingProfs community goings-on
It's a bird... it's a plane... No, it's a brand new Digital Brand Activation Working Webinar series hosted by Nick Westergaard! Send your next campaign up, up, and away with the next hands-on session on January 27, Connect Your Digital Dots.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Fractional CMOMarket ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
Did You Miss Us?
Recent MarketingProfs content
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Five Lessons Marketers Can Learn From Online Reviews »
Are B2B Firms Dedicating Staff Exclusively to Account-Based Marketing? »
10 Content Marketing Trends to Watch in 2022 [Infographic] »
News You Can Use
Updates from around the industry
Tredence Propels Intelligent Enterprise Rebate Management With Launch of Rebate.ai Yahoo Finance
Demandwell Raises $5M to Accelerate Transformation of the SEO Industry Digital Journal
GoCoach Announces Platform Expansion Learning for Everyone PR Newswire
B2B Marketplace NowPurchase Picks Up $2.4M in Funding Economic Times
Spryker Partners With DIGIU to Bring Sophisticated Digital Commerce Initiatives to Spain EIN News
Negotiatus Raises $30M in Series B Funding, Rebrands to Order PR Newswire
CXera Launches Digital Experience Microsite Builder to Improve Customer Experience PRWeb
Upcoming Events
JAN
27
[Webinar] How to Use Customer Reviews to Drive Demand
45 minutes | sponsored by TrustRadius
JAN
27
[Digital Brand Activation Working Webinar]
Connect Your Digital Dots | 60 minutes
FEB
3
[Webinar] Top 3 Ways to Drive Revenue in 2022 and Beyond
60 minutes | sponsored by Sendoso
FEB
3
[Digital Brand Activation Working Webinar]
Plan for Growth | 60 minutes
FEB
11
[Friday Forum] Future Trends
3 live sessions | sponsored by MNTN
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