MarketingProfs Today: Video Content | Social and Nonprofits | Digital Marketing in 2017

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In this issue

1.	How-To: How to Use Video Content to Create a Loyal Audience
2.	Quick Take: Social Media Best-Practices for Nonprofits (and Mistakes to Avoid)
3.	PRO On-Demand Seminar: Hack the Conversation: Discover Insights Through Social Data
4.	Survey Says: The Apps and Technologies Trending With College Students [Infographic]
5.	Infographic: Digital Marketing in 2017: Trends and Predictions

Ready to create killer content that converts? Join us for our free Content Marketing Virtual Conference on February 10. Three live sessions, Q&A, networking, attendee-only resources, and more.

How-To

How to Use Video Content to Create a Loyal Audience

By Ali Liaquat

Video content is becoming indispensable for your marketing efforts... Here's how you can create engaging videos and use your video content to build a loyal audience. Read More

FOR PRO Members

On-Demand Seminar: Hack the Conversation: Discover Insights Through Social Data

You'll learn how various companies have used conversation research to drive product innovation, address customer experience issues, and inform messaging and communications. You'll leave with practical ways to begin mining online conversations to find important data and insights. Read More

Join us on January 31 for our free seminar: Marketing Project Management 101. You'll learn six project management skills every marketer should know. Register today.

Survey Says

The Apps and Technologies Trending With College Students [Infographic]

By Ayaz Nanji

College students in the United States are increasingly using Uber for transportation, Spotify for music, and Venmo for making payments, according to recent research from Fluent. Read More

Quick Take

Social Media Best-Practices for Nonprofits (and Mistakes to Avoid)

By Jeremy Silverstein

For nonprofits, social media marketing can be just as advantageous as it is for businesses. It's a great way to build support, grow your ranks of volunteers, and increase donations. But you need to be vigilant. Read More

AT-A-GLANCE

Digital Marketing in 2017: Trends and Predictions [Infographic]

By Laura Forer

From customer loyalty to customer experiences to customer identity, 2017 promises to be a big year for customer-centric marketing. Check out this infographic for one company's predictions of the top trends we can expect to see. Read More

event calendar

Jan 24	FREE Seminar—Top 10 Advocacy and Referral Strategies for 2017
Jan 31	FREE Seminar—Six Project Management Skills Every Marketer Needs to Know
Feb 2	PRO Seminar—Fix Your Funnel: 15 Things to Remove From Your Site Immediately
Feb 7	FREE Seminar—Webinar & Chill: How to Use Online Events to Build Lasting Relationships
Feb 9	PRO Seminar—How to Create a Customer-Centric Product Message
Feb 10	Virtual Conference—Content Marketing \| 3 online sessions *FREE!*
Mar 2	MarketingProfs University—Marketing Project Management Essentials
Oct 3-6	B2B Marketing Forum—Save $800 when you register by January 31

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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