MarketingProfs Today: Common Marketer Mistakes | Community Management | Enterprise Content Staff

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Seven Common Mistakes Marketers Make
2.	My View: Successful Community Managers Share the Secrets of Their Trade
3.	PRO Take 10: How to Develop an Effective Podcast
4.	Survey Says: Content Marketing Staffing in Enterprises
5.	Infographic: The True Value of Customer Loyalty Programs [Infographic]

Struggling with time and project management? Check out our newest MarketingProfs University offering for 2016: Marketing Project Management Essentials. This 12-class course will help you move more projects through the pipeline, and achieve a better work/life balance. Use code PROJECT to save $200.

How-To

Seven Common Mistakes Marketers Make

By Subir Kumedan

If you decide to fix even one of the following mistakes, you will see better results for you and your business. Read More

FOR PRO Members

Take 10: How to Develop an Effective Podcast

In just 10 minutes, the creator of one of today's most successful B2B podcasts will break down the process of creating a program that achieves your business objectives and provides your listeners with content they'll be eager to hear. Read More

Join us on March 10 for the kickoff of our brand-new MarketingProfs University course: Marketing Project Management Essentials. In this course, you'll learn how to better manage your time, projects, and teams. Use code PROJECT to save $200 today!

Survey Says

Content Marketing Staffing in Enterprises

By Ayaz Nanji

Some 27% of enterprise companies developed a global content strategy last year, and many say they now have at least one employee dedicated to overseeing content creation, according to a recent report from Skyword. Read More

Quick Take

The True Value of Customer Loyalty Programs [Infographic]

By Verónica Maria Jarski

A whopping 75% of US companies with loyalty programs generate a return on investment. Here's a look at the myriad benefits of investing in a customer loyalty program. Read More

My View

Successful Community Managers Share the Secrets of Their Trade

By Juliet Carnoy

Top community managers divulge their tips for engaging their customers via social media. Read More

event calendar

Jan 26	FREE Seminar—Crafting Truly Valuable Experiences With Email
Jan 28	PRO Seminar—Elements of the Landing Page *with Brian Massey*
Feb 2	FREE Seminar—How to Measure Effectiveness Across the Customer Lifecycle
Feb 4	PRO Seminar—Content, Conversions, and Lead Generation
Feb 12	Virtual Conference—Content Marketing \| 3 online sessions *FREE!*
Mar 10	MarketingProfs University—Marketing Project Management Essentials

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

Advertise with us: Download our Media Kit
or call (866) 557-9625

Want to contribute an article to MarketingProfs? See our guidelines.

Copyright © 2000-2016 MarketingProfs, LLC All Rights Reserved
Terms under which this service is provided to you.
We protect your privacy. All logos and names are the copyrights of the respective owners.

MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625