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| By Thierry Costa |
| In 2011, mobile shopping increased and iPad tablet conversion rates soared. Are you prepared for the growing mobile and tablet retail environment? Learn seven key trends that will dominate 2012.
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| By Allie Gray Freeland |
| It's 2012. Advances in the digital world have revolutionized media—and how public relations professionals do their jobs. Are you keeping up? Here are five tips for mastering the digitization of public relations.
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| In our most popular Take 10 webcast, email marketing expert Stephanie Miller covers five easy tips for writing the perfect email subject line. They're deceptively simple—just like a brilliant subject line.
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| Blogs Top List of Social Media Investments for 2012 |
| Fully seven in ten brands (70%) say they plan to increase their presence across social media platforms in 2012, while 59% plan to boost the frequency of social content publishing. Many brands plan to focus their efforts beyond the big three platforms (Facebook, Twitter, and LinkedIn) in 2012.
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Six Ways to Make Your Content Shareable
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| Content isn't meant to stay grounded. It's meant to soar across the social Web. But you have to help make that happen. Here are six tips for getting your readers to share your content online.
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By David Reich
The Public Relations Society of America (PRSA) recently announced plans to update the formal definition of Public Relations. It unveiled the top contenders to become the official definition of PR. I'm really not crazy about any of them.
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