MarketingProfs Today

Wednesday, January 25, 2023

📋 Table of Contents

1. Three Ways to Help Women Join the Ranks of Agency Owners

2. Supercharge Your Strategy With Content Syndication sponsored webinar

3. Five Serious Content Marketing Mistakes You Need to Avoid

4. Have an Eye on That Master Class? MarketingProfs membership offer

5. Diversity in Video Ads: Gender, Age, and Ethnicity Benchmarks

6. Hands-On, Full-Day Workshops—$200 each MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

Three Ways to Help Women Join the Ranks of Agency Owners
article
Three Ways to Help Women Join the Ranks of Agency Owners
Women make great marketers. So why do so few of them own marketing agencies? This article presents possible ways to solve that problem. »
sponsored webinar
Supercharge Your Strategy With Content Syndication
In B2B marketing, finding the balance between effectiveness and efficiency is a relentless task. You want to deliver the best work possible while staying on time—and on budget. Enter: content syndication, which can boost lead generation, brand awareness, and SEO performance all at once. Join us to discover its benefits. »
Five Serious Content Marketing Mistakes You Need to Avoid
article
Five Serious Content Marketing Mistakes You Need to Avoid
Content marketing can be powerful, but there are so many ways to get it wrong, from missed opportunities to incorrect information. Watch for these five major stumbling blocks. »
MarketingProfs membership offer
Have an Eye on That Master Class?
If you've had your eye on the Email Marketing Master Class, SEO Master Class, Demand Gen, GA4, or any of the growing list of deep-dive Master Classes and hands-on Working Webinar Series that'll give you the edge you need—now's your chance! Upgrade to PRO for 53% off and get instant access to the expertise that'll make 2023 the best year of your career. Use promo code NEWYOU to save 53% on PRO or 60% on PRO Teams! »
Diversity in Video Ads: Gender, Age, and Ethnicity Benchmarks
research
Diversity in Video Ads: Gender, Age, and Ethnicity Benchmarks
Which groups are overrepresented and underrepresented in video ads? To find out, Extreme Reach analyzed more than 1 million video ads deployed to linear and digital platforms in North America in 2022. Check out the study findings. »
Hands-On, Full-Day Workshops—$200 each
MarketingProfs B2B Forum workshops
Join us in Boston with your All-Access Pass to B2B Forum for a day-long workshop on October 4! You can choose from Content Marketing for SEO, Demand Generation, Go-to-Market Planning, Email Marketing, or Marketing Strategy—all led by experts and attended by your B2B marketing peers. Bring your team to strengthen one area, or split up and share notes later! Space is limited. All-Access Pass and Workshop registration is open now!
Pick your workshop
Afoot in the Neighborhood
MarketingProfs community goings-on
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube and LinkedIn!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
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News You Can Use
Updates from around the industry
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Upcoming Events
JAN
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How to Use Positioning Frameworks to Build Powerful Messaging
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The 10 Things Great Marketing Writers Do That Set Them Apart
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Supercharge Your Strategy With Content Syndication
45-minute webinar | sponsored by DemandScience
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Researching Your B2B Buyer Personas
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Real-World Examples of How AI Writing Tech Is Helping Marketers Create Content
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Building Your B2B Buyer Personas
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Email Marketing Friday Forum
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