MarketingProfs Today

Tuesday, January 25, 2022

📋 Table of Contents

1. Inspire More Switches: How to Win Customers From Your B2B Competitors

2. B2B Tech Marketing Budget Trends for 2022

3. How to Use Customer Reviews to Drive Demand sponsored webinar

4. How to Overcome Six Types of Writer's Block

5. Are Your Stars Aligned? MarketingProfs PRO webinar

Scroll down for more, including industry news, community goings-on, and other useful resources.

Inspire More Switches: How to Win Customers From Your B2B Competitors
article
Inspire More Switches: How to Win Customers From Your B2B Competitors
Of course you want to lure your competitors' clients, but you may feel stuck in the position of waiting for them to make the switch. Here's how to take action and increase your chances of persuading those prospects. »
B2B Tech Marketing Budget Trends for 2022
research
B2B Tech Marketing Budget Trends for 2022
Most marketers who work for B2B technology firms say their marketing budget will go up in 2022, according to recent research. Check out the study findings. »
sponsored webinar
How to Use Customer Reviews to Drive Demand
Your customers hold the key to unlocking future business. Join us to learn how to use customer reviews and feedback to gain conversions and boost your demand gen efforts. »
How to Overcome Six Types of Writer's Block
infographic
How to Overcome Six Types of Writer's Block
This infographic covers how to diagnose what type of writer's block you have, and it provides workarounds for each. It also shares general advice for how to get back into rhythm and write with joy. Check out the infographic. »
Are Your Stars Aligned?
MarketingProfs PRO webinar
Your marketing works best when your team is engaged and aligned. Discover how by joining branding expert Nick Westergaard on Jan 27 for a lunch hour presentation with the best hoagie around. Enroll now in the third session of his Digital Brand Activation Working Webinar series, Connect Your Digital Dots.
Connect the dots
Afoot in the Neighborhood
MarketingProfs community goings-on
It's a bird... it's a plane... No, it's a brand new Digital Brand Activation Working Webinar series hosted by Nick Westergaard! Send your next campaign up, up, and away with the next hands-on session on January 27, Connect Your Digital Dots.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Fractional CMOMarket ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
Ceros Acquires Online Visual Commenting Tool Oroson PR Newswire
Lucidworks Announces Two New Appointments to Board of Directors to Guide Transformation Yahoo Finance
Open Influence Launches Go Prism Self-Serve SaaS Solution Business Wire
Evanesce Adds Global Marketing, US Manufacturing Executives to Support North American Expansion Packaging Strategies
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B2B E-Commerce Platform Chari Nets Funding on $100M Valuation PYMNTS
Cendyn and Pegasus Complete Merger MarTech Series
Upcoming Events
JAN
27
[Webinar] How to Use Customer Reviews to Drive Demand
45 minutes | sponsored by TrustRadius
JAN
27
[Digital Brand Activation Working Webinar]
Connect Your Digital Dots | 60 minutes
FEB
3
[Webinar] Top 3 Ways to Drive Revenue in 2022 and Beyond
60 minutes | sponsored by Sendoso
FEB
3
[Digital Brand Activation Working Webinar]
Plan for Growth | 60 minutes
FEB
11
[Friday Forum] Future Trends
3 live sessions | sponsored by MNTN
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