MarketingProfs Today: ABM: Tech and a Human Touch | Programmatic Media Buying | Digital Trends 2018

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In this issue

1.	How-To: ABM: Balancing Technology and a Human Touch to Maximize Sales
2.	PRO On-Demand Seminar: How to Create & Measure Content That Converts
3.	Survey Says: Programmatic Media Buying Trends: Top Approaches, Motivations & Concerns
4.	Infographic: Digital Trends 2018: Are Brands and Customers on the Same Page?

Early Adopters get the best price on MarketingProfs B2B Marketing Forum 2018. Register by February 15 to save up to $800.

How-To

ABM: Balancing Technology and a Human Touch to Maximize Sales

By David Ratcliff

A lot of ABM and sales-enablement vendors talk about how companies can use technology to scale customer contact. Despite the promises about futuristic things like artificial intelligence, you'd be paying to fail if you don't take the human touch into account. Read More

FOR PRO Members

On-Demand Seminar: The Content Formula: How to Create and Measure Content That Converts

In this Teach Me How seminar, we'll show you 10 ways you can quantify the return on your marketing through a consistent content approach. You'll also learn how to use content to create an appealing destination that your customers can't wait to visit again and again. Read More

Don't miss the best prices of the year on MarketingProfs B2B Marketing Forum 2018. Get your ticket by February 15 to save up to $800.

Survey Says

Programmatic Media Buying Trends: Top Approaches, Motivations, and Concerns

By Ayaz Nanji

Most marketers are now conducting at least some of their media buying programmatically, according to recent research from The Association of National Advertisers (ANA). Read More

AT-A-GLANCE

Digital Trends 2018: Are Brands and Customers on the Same Page? [Infographic]

By Laura Forer

With all the new digital technologies available, it can be difficult for brands to know which to focus on. But the reality is that consumers may not be ready for all these new options. See how consumers feel about new tech and what they actually want in 2018. Read More

event calendar

Jan 30	FREE Seminar—Engagement: The Future of Content Delivery
Feb 6	FREE Seminar—How to Personalize Content Experiences at Scale
Feb 15	Teach Me How— Predictive Analytics for Social Media Marketers
Mar 9	Virtual Conference—Marketing Writing \| Tools. Mindset. Craft. It's all here.
Nov 13-16	B2B Marketing Forum—Register by February 15 to save up to $800!

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Research Writer: Ayaz Nanji
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