MarketingProfs Today: Video for the Sales Funnel | Naming Tips | E-Commerce Personalization

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In this issue

1.	How-To: Video Marketing That Goes Down the Funnel, Not Down the Drain
2.	Podcast: 'Name That Brand': Naming Expert Mike Pile on Marketing Smarts
3.	PRO How-To Guide: Engage Customers and Generate Leads With Interactive Content
4.	Survey Says: Consumers Want These E-Commerce Website Elements Personalized
5.	Infographic: Customer-Experience Expectations: What Happens When You Don't Deliver

Ready to create killer content that converts? Join us for our free Content Marketing Virtual Conference on February 10. Three live sessions, Q&A, networking, attendee-only resources, and more.

How-To

Video Marketing That Goes Down the Funnel, Not Down the Drain

By Lisa Bennett

Just because we marketers understand the power of video doesn't mean we use it to its full potential. If you're not using video in all the stages of the marketing funnel, you're leaving conversions and sales on the table. Read More

Podcast

'Name That Brand': Naming Expert Mike Pile on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

A brand's name can make or break a business. Naming expert Mike Pile of Uppercase Branding shares his secrets for winning the high-stakes name game. Read More

FOR PRO Members

How-To Guide: Engage Customers and Generate Leads With Interactive Content

This 27-page guide will answer your questions about interactive content. It'll show you that it's about more than just games. It may even inspire you to "interactivate" your own content and engage your readers. Read More

Join us on January 31 for our free seminar: Marketing Project Management 101. You'll learn six project management skills every marketer should know. Register today.

Survey Says

Consumers Want These E-Commerce Website Elements Personalized

By Ayaz Nanji

The e-commerce website elements that consumers are most interested in seeing personalized are shipping options, product recommendations, and coupons, according to recent research from Episerver. Read More

AT-A-GLANCE

Customer-Experience Expectations: What Happens When You Don't Deliver [Infographic]

By Laura Forer

What happens when your customers aren't happy? Poor customer experiences can affect your bottom line in more ways than you might know. Read More

event calendar

Jan 24	FREE Seminar—Top 10 Advocacy and Referral Strategies for 2017
Jan 31	FREE Seminar—Six Project Management Skills Every Marketer Needs to Know
Feb 2	PRO Seminar—Fix Your Funnel: 15 Things to Remove From Your Site Immediately
Feb 7	FREE Seminar—Webinar & Chill: How to Use Online Events to Build Lasting Relationships
Feb 9	PRO Seminar—How to Create a Customer-Centric Product Message
Feb 10	Virtual Conference—Content Marketing \| 3 online sessions *FREE!*
Mar 2	MarketingProfs University—Marketing Project Management Essentials
Oct 3-6	B2B Marketing Forum—Save $800 when you register by January 31

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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