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In This Issue
+ How-To: Lead Generation Isn't Everything: You Need a Sales Rock Star!
+ PRO: Learn How to Create High-Performance Landing Pages
+ Survey Says: Sports in 2012: On-the-Go Content, Marketable Athletes
+ Quick Take: Swipp, Groupon, Foursquare, LinkedIn, and more... #SocialSkim
+ My View: Making Sense of the Blurry Line Between Advertising and Editorial
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How-To Lead Generation Isn't Everything: You Need a Sales Rock Star!
By Stephen Guidetti
Sure, marketing can generate leads—but leads, though necessary, aren't sufficient. You also need a sales rock star to convert those leads into sales. So, what qualifications should your star have? Read More
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PRO Learn How to Create High-Performance Landing Pages
This online service is a step-by-step blueprint for creating landing page experiences that boost conversions. It will help you determine landing page goals, set targets, segment your audience, select the best page format for achieving your goals, and measure your post-click results. Read More
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Advertisement  Take your presentations from merely functional to utterly fantastic with Presentations Unleashed: Inform, Persuade, and Inspire! 9 classes designed to help you master the art of the presentation. Register today using code INSPIRE and save $200.
Survey Says
Sports in 2012: On-the-Go Content, Marketable Athletes
By Lenna Garibian
From stats and scores to game footage, mobile devices played a huge role in sports content consumption in 2012, according to Nielsen's 2012 Year in Sports summary, including its annual list of the year's most marketable athletes. Read More
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Quick Take
Swipp, Groupon, Foursquare, LinkedIn, and more... The Week in Social Media #SocialSkim
By Angela Natividad
Skim for smarts! This week's #SocialSkim is especially insight-rich: Swipp gauges user sentiment for products and places; Groupon's launched an insight tool; Foursquare's mapped all its check-ins; and we have tips on LinkedIn campaigns, your social media policy, and more. Read More
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My View Making Sense of the Blurry Line Between Advertising and Editorial
By Matthew Grant
Readers need to know what is an ad and what isn't, said recent Marketing Smarts podcast guest Bob Cohn. Sponsored content and content marketing, however, often make spotting the differences difficult. Read More
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Jan 29
 FREE Seminar—Automating Customer Lifecycle Management
Feb 8
 Virtual Conference—Content Marketing: Expand your thinking around content sign up for free!
Feb 14
 PRO Seminar—Presentation Elevation: How to Educate, Inspire, and Engage
Feb 14
 MarketingProfs University—Presentations Unleashed Use coupon code INSPIRE to save $200
Feb 21
 PRO Seminar—Using Market Frameworks to Analyze Your Competition
Mar 8
 Virtual Conference—B2C & Retail Marketing: Increase sales and claim success sign up for free!
 
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