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In This Issue
+ How-To: Sales and Marketing Best-Practices—Seven Heavenly Virtues
+ PRO: Take 10—Everything You Need to Know About LinkedIn Groups 
+ Survey Says: More Inc. 500 Companies Succeeding With Facebook
+ Quick Take: Three Ways to Optimize Content Across Channels 
+ My View: Seven Tips for Writing a Killer Blog Post 
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Advertisement  Not yet a MarketingProfs PRO member? Then join us now while new PRO memberships are 40% off. Through 1/31 pay about $167 for a year of PRO resources ... just use code IDEAS2011 when you upgrade. Plus, if you join today you can attend Thursday’s PRO seminar with Jeremiah Owyang for free. Learn more.
How-To Sales and Marketing Best-Practices: Seven Heavenly Virtues
By Dan McDade
Sales and marketing best-practices are universally desirable—but, too often, elusive. Here are seven solid best-practices that address the misalignment between Sales and Marketing and help increase sales. Read More
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PRO Take 10: Everything You Need to Know About LinkedIn Groups
In just 10 minutes, LinkedIn expert Jason Alba explains everything you need to know about LinkedIn Groups—establishing yourself as a thought leader, increasing group activity, starting your own Group, and more. Read More
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Survey Says
More Inc. 500 Companies Succeeding With Facebook
More than seven in ten (71%) of the nation's fastest-growing private companies now use Facebook—and 85% of them say their efforts are proving successful, up 36 percentage points from the 54% that said so a year earlier. Read More
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Quick Take
Three Ways to Optimize Content Across Channels and Platforms
Before you optimize your next piece of content, Ann Handley and C.C. Chapman have some advice. "Bust your content silos!" they write in their new book Content Rules. "Do you have a print newsletter? Do you produce a regular podcast? Run a version of a print article on the blog, upload the best headlines to Facebook, post transcripts of your podcasts online, and chat everything up on Twitter." Read More
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My View Seven Tips for Writing a Killer Blog Post That Actually Gets Read
By John Haydon
You're smart enough to decide within a few seconds whether you're getting what you need from this post. It's my job to keep you here—and to do that, I have to combat a host of reasons that would make you leave. Read More
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ReTweet This
@petershankman Blog post: Five ways to handle a boss who's still afraid of Social Media: https:////bit.ly/g1xE4y
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Forum Today's Question
By endurancematters Posted 1/24 at 12:35 am EST
I'm promoting a sports massage therapy business at a marathon expo booth. Are prize offerings the best way to increase our mailing list? Go To Question
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Jan 27 / PRO Seminar—How to Be a Social Media Strategist featuring Jeremiah Owyang
Feb 2-4 / Digital Marketing Forum—Turn Up the Heat! (Austin, TX) Save $100 with code CHILI
Feb 3-4 / Digital Marketing Forum Online—Live Streaming Video of 2 Keynotes and 20 Sessions
Feb 10 / PRO Seminar—Using Personas to Boost Site Performance featuring Mark O'Brien
Feb 11 / Digital Marketing World—Demand Generation Free online conference
 
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