Today's dose of marketing know-how.
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Together with the complete marketing automation platform,
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Today's dose of marketing know-how | Friday, January 24, 2025
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👋 Hello, Marketer!
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I have a friend who's approaching the dark nights this winter season as, what she calls, "romancing the night." She's lighting lots of candles, turning lighting down low, using the comfiest blankets, and spending more time reading and doing crafts versus binging TV. Maybe something to try this weekend?
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE FROM THE ARCHIVES
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How to Build Marketing Automation Campaigns That Prompt Desired Behaviors From Your Leads
This article explores why it's important to build campaigns that elicit the behaviors you want from your leads, and how to do that effectively—through marketing automation.
Read more. ➔
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COMMUNITY | QUOTE
"The best advertising is done by satisfied customers."
—Philip Kotler, "the father of modern marketing"
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SPONSORED VIDEO
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Welcome Campaigns That Work Wonders: A Data-First Approach
The welcome campaign is arguably the most important in the entire customer lifecycle: It can be the difference between early churn and long-time loyalty. See how behavioral data can help you build a better welcome journey.
Watch the video now ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, January 24, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so.
Stay in the know ➔
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MARKETINGPROFS EVENT
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Inspiration to Think Differently
This November, join your B2B peers for dozens of inspirational sessions at B2B Forum, where marketing leaders share the different, innovative ideas that move markets. Tickets are available now—and up to 40% off. Don't wait for prices to rise. Put B2B Forum on your calendar today!
Grab your ticket ➔
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VIDEO FROM THE ARCHIVES
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Navigating the Power of B2B Communication by Getting to the Point
This episode of the Marketing Smarts Live Show delves into the crucial topic of effective B2B communication and features insights from the "King of Clarity," Steve Woodruff.
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Cut Leads... Grow Revenue
Would you cut your lead volume in half... if it meant 20% more revenue? Samantha Stone reveals how she focused on the right KPIs to build a buying audience. Discover how she did it in Lesson 6 of A Marketer's Field Guide to Financial Goal Setting and Measurement. Available now for PRO members.
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PROFS PICK—SPONSORED
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All that talk about data-driven marketing?
It's now possible to turn it into action… Combining customer data, marketing automation, and analytics, Ortto gives you all the power of legacy automation platforms with all the simplicity of a truly intuitive modern tool.
- Intuitive marketing automation built on a foundation of complete, real-time customer data? Check ✓
- Powerful analytics capabilities you can use to easily build visual reports that fit your specific needs? Check ✓
- Transparent pricing, top-rated support, and onboarding for business and enterprise? Check ✓
Connecting seamlessly to your existing martech stack, Ortto makes crafting truly omnichannel experiences—powered by real-time, actionable customer data—a snap. Reach out to explore Ortto.
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Upcoming Events
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JAN
29
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Session 3 of our Measuring What Matters Working Webinar Series
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FEB
6
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60-minute webinar | sponsored by Oktopost
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FEB
12
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Discover new ways to ideate, create, repurpose, and distribute effective B2B content | 10 weekly sessions
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FEB
13
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45-minute webinar | sponsored by DemandJump
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